How Can "Internet +" In Sports Products Industry Be Added To The Best?

　　 Electric shock wave from PC to mobile terminal

　　 Anta Zheng Jie, executive vice president of sporting goods company, said Online retailers The rapid development has brought great changes to Anta's sales channels. "In the past, we took the electricity supplier as a new channel. As a traditional enterprise, we are not prepared enough. At present, we are still exploring how to cooperate with all platforms on the Internet, find a balance between entity stores and online stores, and develop a two track collaborative development under online and offline businesses.

According to Wang Xuesong, general manager of Jingdong open platform business department, sales volume of fitness equipment of Jingdong mall increased by 180% last year, and the best selling machine was treadmill. "Jingdong micro union" APP is the most connected product. It will be connected to more sports and health products in the future. This year's goal is to reach 75% coverage.

Since it was founded in 1999, it has provided nutrition support for many Chinese national teams. In 2013 and 2014, it ranked first in Tmall mall health products in two consecutive years, and now it extends to the upstream of the industrial chain. According to Wang Jiahong, deputy general manager of the company, they are working with software companies to develop non Bracelet products, monitor the heart rate, blood pressure, sleep and other indicators with the mobile phone APP, and feedback the data to the backstage. After analyzing the data, the experts set up personalized fitness programs and sports nutrition recommendations for each user.

Lin Chenyao, a former CBA athlete, transformed himself into a sports shoes and clothing company after his retirement. His company has no physical stores and sells all over the Internet. Recently, he has been in frequent contact with network technology companies. He is planning to make a sports social class APP in the same city and engage in interactive promotion with his shoes and clothing products.

　　 Smart wear helps boost fitness for all

According to Helen Ford, director of the world sports products Federation, the next step in the sports industry will be on smart wearable devices. "Smart wearable technology can enhance athletic ability, connect people through social networks, participate in more sports, and get more field data when watching matches." Ford said, "Nike, Adidas and other top brands are extending to the wearable technology direction. Product sales will grow rapidly in the next five years, especially the wristband products."

Fujian Yi Yi information technology company, once a product of ordinary electronic watches, has been on the way in recent years. Intelligent Watch The road of transformation. The company integrates design and technology research and development team to provide motion data perception, personal movement management and sports community management services. From August 2014 to March 2015, the total sales volume exceeded 100 thousand, with 100 thousand APP registered users.

Chen Zuyuan, chairman of the company, said that the smart wearable device needs to improve the accuracy of data collection in terms of hardware and make it more refined in terms of categories. In addition to running, we need to develop special equipment suitable for mountaineering, diving and other sports. In terms of software, we need to design more data analysis modules, push users' related fitness plans, break through the interactive experience and cloud computing capabilities, create outdoor sports information data platform, and extend more application products.

Running columnist Wang Xiaogang said that when the national fitness strategy has risen to national strategy, running has become the simplest and most fashionable sport. A bracelet, a watch, can make running no longer boring, can help scientific exercise, increase social fun.

　　 Sporting goods being played by the Internet of things

During the sports Expo, Li Ning Co jointly released the first intelligent soccer in China with the technology of Chi Chi. It carried the motion recognition chip and Bluetooth module, and analyzed the data of soccer movement online through mobile phone APP. It is also a football with social functions, training and "Internet show".

Han Buyong, chief executive officer of Jane technology, said the functions on the line include personal practice such as penalties, dribbling, tennis and so on. If you start the penalty mode, the system will automatically divide the goal into "Nine Palace", analyze each shot, and calculate the hit rate, strength, rotation, etc., which can be analyzed and feedback by image.

Han Buyong said that the next company will develop an intelligent soccer field system, analyze the events fully digitally, to each member's running, dribbling, shooting and so on. "In the past, only expensive equipment can be achieved, and in the future, it can be easily realized through the Internet of things system".

The smart running machine released by Shuhua company has also attracted a large number of fitness enthusiasts. The treadmill has the functions of intelligent shock absorption, management, monitoring, customization, interaction and so on. According to Hou Haixiang, assistant general manager of the company, the treadmill can synchronize the running data of the mobile phone, automatically open the weight loss training program, speed up the science, and automatically open the marathon training program, so as to realize the formulation and supervision of the individual sports plan.

Hou Haixiang said that the treadmill was equipped with IOS and Android system. Through personal physical information entry, the exclusive running plan was established, scientific running procedures were set up, and real-time participation in online race activities, such as running thousands of people on the Internet, treadmill marathons, and so on, made sports more interesting.

　　 The "wireless" possibility of stadium WIFI

Under the impact of the high-definition live broadcast of the NFL, the audience once slipped down. The important factor of successfully reversing the situation is the "WIFI" in the stadium.

Xu Yong, President of Hong Rui Xin Feng Sports Development Co., Ltd., who has been on television for many years, said that tens of thousands of fans in the United States gymnasium were landing at the same time as the wireless LAN. They watched the video playback without delay and could also customize fast food, beer and soft drinks. At present, there is no such strong signal in CBA venues.

Insiders predict that after the wireless LAN covers the stadiums, the signal providers will be able to engage in digital marketing based on data for audiences and teams. Through the spectator platform, the signal providers send real-time event analysis, dynamic messages, special customized content based on audience location, including sales, discounts, and call on the spectators to take refueling actions to send to the audience's mobile devices.

These contents also provide opportunities for the team to make profits. The team uses it to get viewers' information, such as e-mail addresses and social accounts, as an exchange of wireless networks. This information can be used by the marketing department of the team through legitimate channels. The signal providers can collect data including audience visiting websites, APP used, and locations where they have been to the stadium. The club can decide the push message according to these information.

WIFI is widely used for its advantages of coverage and transmission speed. Security technology innovation is particularly important when it faces a large group of people. WIFI combined with cloud computing will play a more effective role. When the motion data can be transmitted to the cloud in real time for processing, more potential consumption habits are likely to be excavated, providing the basis for community family doctors to carry out targeted rehabilitation treatment.