How Should China'S Footwear Industry E-Commerce Summit Be Held?
Some people think that 2014 is the most difficult year for the shoe industry, and others think it is a year of accelerated pformation and upgrading.
In the field of sports shoes, with Anta as the leader, the operation of major enterprises is gradually turning around. In terms of men's shoes, AOKANG actively seeks cooperation with Alibaba and is committed to the construction of channels and terminals. Women's shoes keep going down, BELLE, Daphne and other leading financial figures continue to decline, and children's shoes are changing. Cloud smart shoes have brought new directions; outdoor markets are gradually growing, and the Pathfinder is constantly compatible and collected, creating an ecological circle.
And the rise of the Internet channel has made many traditional brands of small and medium sized businesses and new brands of e-commerce not to be allowed to become more.
Shoe line
The industry has a new force in a certain scale.
Against this background, the B2B platform of China's leading footwear industry, "the 2014 China footwear industry", came into being. It experienced four major links, including brand recommendation and screening, data collection, online voting and expert review. Finally, the most trusted brand list of the footwear industry in 2014 was issued by scientific statistical methods.
2014 China footwear industry summit brand list released
Organizers believe that brands should be judged from four aspects: market share (online and offline), brand influence, growth and innovation ability, and consumer preference.
Therefore, among the 176 brands recommended by 8181 people, the organizers selected the Tmall index (Taobao data cube), Baidu index, media index (mainstream search engine comprehensive news number) and B2B index as the main reference basis, and combined 170 thousand people's voting and 20 industry experts' evaluation, and evaluated the "ten men's shoes brand", "ten women's shoes brand" and "ten big brands".
Brand of children's shoes
"," the ten outdoor brands "and" the new force of men's shoes "," the new force of women's shoes "," the new force of children's shoes "," sports new force "," outdoor new force "and so on ten list, and published on the official website.
In April 17, 2015, on the Sixth China footwear and apparel industry e-commerce summit hosted by the Fujian Provincial Department of Commerce and the Quanzhou municipal government, the "2014 China shoe industry" list was presented on the floor. At the same time, the summit also issued three awards: "2014 online shopping consumers favorite men's shoes brand", "2014 online shopping consumers favorite canvas shoes brand" and 2014 online shopping consumers favorite shoes brand.
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In the "
Internet + traditional enterprises
The Sixth China shoes and clothing industry e-commerce summit, which is the theme of the "new hope", falls on the floor, and the landing of the "2014 China shoe industry ceremony" is of no significance.
On the day of the summit, Chai Yueting, Professor of Tsinghua University, CEO, Zheng Min, and Zhuang Weixiong, general manager of Quanzhou Yi Pin Jia, made speeches from different angles in view of the development of the footwear industry.
In the period of continuous pformation and upgrading in the industry, the award of these awards is of different degree of guidance to the award-winning enterprises.
The following is the list of all awards:
2014 China footwear industry list:
Top ten men's shoes in 2014
AOKANG camel, Er Kang Hong, dragonfly, wood, forest, bird, and bird.
Top ten women's shoes in 2014
BELLE Daphne, Zhuo Shi Ni Yi Kang, her big east hot air, Teenmix kiss cat, red dragonfly.
Top ten children's shoes in 2014
ABC KIDS Babu bean POOVE shepherd CAMKIDS darling dog Dr.Kong Yong Gao fan Mi Fei Luo fan
Top ten sports brands in 2014
Lining Anta XTEP 360 degrees Hongxing Erke bird of honor PEAK Jordan del Hui double star
Top ten outdoor brands in 2014
Pathfinder camel, Tian Lun Tian Kai Le Shi Ken, Tu Po Si Kai Le Mai Road, OZARK
New force of men's shoes in 2014
Siri Fadden, silvan shooter
New force of women's shoes in 2014
Mo Lei Kou Lei, GUCCI, Tianlun kemni kollin Da Ji Hong Ke
New force of children's shoes in 2014
Habib bear cloud Keno Pu Peter Pan happy Mickey
New sports forces in 2014
Back to the dragon,
Outdoor forces in 2014
Rui Xing Luo Chi wild music, scarecrow Scarecrow
2015 China shoes and clothing industry electricity supplier summit selection list:
Online shoppers' favorite brand of men's shoes in 2014
Zero of Aaron Castle
Consumer favorite brand of men's shoes in 2014
Mu Lin Sen
Online shopping consumers' favorite brand of women's shoes in 2014
Shepherd Girl Princess Jiaxiang red 172 Lane love romance
Online shopping consumers favorite canvas shoes brand in 2014
Humanism
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