Dialogue: Living On The Left Founder Lin Qi

Based on every real woman, every woman walks through various stages. It is very difficult for us to go through various stages. We hope that women always have to be very confident in this way. No matter what stage they are in, they have to play their unique beauty. Although Zhang Jing is pregnant, she conveys another kind of beauty.

Q: why do you choose to participate in Shanghai fashion week on the left?

Lin: the Shanghai fashion week was first recommended by Tmall.

After receiving the invitation, one of my ideas at that time was to prove that even if Tmall's clothing brand can enter the domestic first-class fashion week, it can go to the show stage because our brand attitude is the same as that of the traditional brand, and can participate in the fashion week. And through the show of fashion week, we can let more people know about our brand, agree with our creative ideas, and recognize various forms of Oriental beauty.

Q: living on the left is the second fashion week in Shanghai. The price of the fashion week will be higher than the price of the new daily product. Does that mean that there is a possibility of raising the unit price of products when living on the left?

The fashion week's products, whether they are fabrics or handicrafts, are special heavy industries, so the price will be higher than the conventional ones. But this does not mean that we are deliberately raising the unit price.

We have never forgotten to make a cost-effective brand that lets customers trust.

Our pricing rate is far less than that of some traditional big priced 10 times.

In the future, we will maintain the current pricing strategy, focusing on customer satisfaction and satisfaction, focusing on the management of membership and creating a brand that left fans trust.

Lin Chi: living on the left will not be a large-scale open line under the franchise cooperation, but this does not mean that we do not consider, but has not yet taken action. For our brand, the opening line is not like a traditional mode of opening a shop, it is meaningless.

What we need to do is to interact online and offline, which will be a completely new business mode.

Lin: my heart has always been such an impulse to let life [left] out of the world and let the world see it.

Because Chinese people have unique oriental charm, this is contained in rich traditional culture, not fully displayed to the world.

This show is integrated into many Chinese classical elements, not only clothing, but also music, makeup and overall atmosphere.

We want to present China's unique character to everyone. China should be the ICON type in modern fashion.

Q: the opening ceremony is a pregnant model. Does it have any special meaning?

Lin: at the end of the show, I heard the audience talking. Is the model really pregnant? In fact, the guests who live on the left should be familiar with Zhang Jing.

Last year, for the first time in Shanghai fashion week, Zhang Jing made our opening model. After six months, we came to the stage of Shanghai fashion week again. She is already a quasi mother. I think it is a special fate, and it is also a touching continuation.