House Of Holland Will Launch Men'S Wear Series

House of Holland announced that it will launch the men's wear series on LondonCollections: Men in June 14th. This is the first men's clothing brand.

And tribal uniforms as inspiration.

The promotional photos were taken by Martin Parr. The men's wear series will be listed jointly with the advertising blockbuster. In London's Selfridges, the US Opening Ceremony, Paris Galeries Lafayette and Beijing can buy, Martin Parr also collaborated with House of of.

It will be released in the Houseof Holland 2016 spring summer series.

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As early as 1994, Hugo Boss entered the Chinese market. Its business model in China, like many other luxury brands, has been handed over to the agents to operate franchises.

A market analyst told reporters that a long time in the luxury brand market will be faced with many problems with dealer management, especially in the maintenance and pmission of high-end brand image, because from store design to shop service is not within the direct control of the brand side.

Over the past two years, many luxury brands have declined in the domestic market under the influence of the big environment.

Hugo Boss is no exception.

In response, the company is working hard to adapt to market changes and constantly adjust its strategy.

In 2014, Hugo Boss announced the acquisition of a 40% stake in the joint venture from the Macao rainbow group, a franchise retailer, to directly control its Hugo Boss stores in mainland China and Macao.

In an interview with the media, CEO Claus Dietrich Lahrs said that Hugo Boss is opening more new stores in Asia and the Middle East and reclaiming distribution rights in China and South Korea.

"Our global growth strategy is to expand brand influence and manage retail channels ourselves."

Lahrs added that "the recovery of the distribution rights of the two countries means further strengthening the layout of these key markets."

"This will make Hugo Bosss a step closer to the goal -- enhancing brand awareness and full channel pformation."

The analysts believe that.

In addition, in 2014, Hugo Boss invited the US first lady's designer to run the women's costume design team.

For the old luxury goods company that starts with men's clothing, women's wear and accessories will become the growth point of the brand in the future, and the Asian face of the designer may be a selling point.

However, from the current situation, it is difficult to see in the short term from the financial statements that Hugo Boss is clearly improving its performance because of its Asia and Middle East strategy.

In fact, the Asian market accounts for only 13% of Hugo Boss's total sales.

Not long ago, Goldman Sachs lowered its growth expectations for Hugo Boss and recommended that customers sell shares.

Hugo Boss's former holding European private equity fund Permira Holdings Ltd. also made third reductions in Hugo Boss in December last year.

HugoBoss has planned to exceed 3 billion euro mark in 2015. According to the current situation, this goal should be postponed to at least 2016.

As Claus Dietrich Lahrs said, "in the light of economic and political uncertainties, 2015 will not be easy."