Outdoor Products Are Becoming Fashionable Items.

The 2014 annual survey report on China outdoor products market released by China Textile Association outdoor products branch shows that in 2014, the total retail sales of China's outdoor goods market amounted to 20 billion 80 million yuan, up 11.28% over the same period last year.

There are 945 outdoor brands in the domestic market, an increase of 6.06% over the 891 in 2013.

According to the "2014 sea wind vane report" released by Alipay,

The purchase rate was second, increasing by nearly 50%.

Geographically, Beijing,

Guangzhou, Shenzhen and other retail formats are better developed cities, and outdoor supplies channels are also relatively mature.

And from outdoor demand crowd, men are still the main concern group of outdoor products, accounting for about 79%. From the age group, the age of outdoor products search crowd is between 30 and 39 years old.

That is to say, "70 after" and "after 80" are still the main group of outdoor consumption.

Now, some outdoor brands are beginning to take a different approach in products, focusing on the female market.

because

No longer a man's world, women outdoor now occupy a place in the outdoor market, and single and tough outdoor equipment is hard to impress them.

Therefore, fashion design is also necessary.

In fact, the concept of "Outdoors" has now become "big outdoor", not necessarily going camping in the wilderness and exploring on the barren hills. Fashion and leisure are also the key words. Many people choose to buy outdoor products but feel very fashionable.

For example, the raincoat can prevent wind and rain, and many people like to wear it at ordinary times.

Zhang Feng said.

And he is preparing to open second sporting goods stores, he expressed confidence in the future outdoor supplies market.

With the development of society, more outdoor activities such as fishing and marathon will be more and more popular. Young parents will also take their children to learn new sports such as skiing and ice hockey.

The types of items in the store will be further expanded according to this demand.

At present, outdoor sports is no longer a niche activity focusing on the professional field. It has developed into a dual feature of extreme sports and public leisure, and participation in the crowd is more and more extensive.

Outdoor sports have also attracted the attention of outdoor economy.

The survey shows that in 2014, the total retail sales of China's outdoor products reached 20 billion 80 million yuan, up 11.28% over the same period last year.

The outdoor economy also creates an annual economic value of 646 billion dollars for the United States.