Can Internet + Strategy Really Turn Gold Into Gold?

Compared with traditional industries, China's Internet industry is indeed the most market characterized and the most competitive industry. In the wave of Internet waves, a large number of Internet companies recognized by the international market have been born. However, there is still a big gap between the social environment rooted in China's Internet enterprises and the perfect market environment needed to support the development of "Internet +" strategy.

　　 Internet This is the advanced form of industry. This also determines that China's "Internet +" strategy must first combine with the third industry, such as Internet finance, Internet traffic, Internet health care, Internet Education and other new ecosystems are most likely to be implemented. The second is the combination of the Internet and the second industry. consumer goods Industry is infiltrating into equipment manufacturing and energy, new materials and other industrial fields to promote the transformation of traditional industrial production mode. Finally, it will be the combination of the Internet and the primary industry.

However, China's economy Transformation and upgrading is not easy. After reform, it is hard to chew. Institutional problems are intertwined with social and cultural operations, and transformation is difficult.

In the fake business of SAIC and Alibaba, what we saw was the outcome of a double lose. Ali is only 16 years old. Counterfeit goods are feared for thousands of years. This senior social problem in China is neither due to Ali nor to Ali. Is there Ali? It's all there. The law enforcement authorities lost their authority, and Ali was punished by the international capital market. The international environment facing China's Internet industry is more severe.

At present, China is vigorously promoting the "one belt and one way" strategy, and provides financial support with "Asia Investment Bank", and focuses on expanding international development space. As a matter of fact, Ali is born with the Chinese economy and society as a whole. Ali's ideal is very plump, but the reality is very skinny. In the new normal today, the economic downturn, how can Ali be alone?

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In the face of the arrival of the electricity supplier era, the entity store will be in a difficult position. If we go to the Mixc, Yitian Holiday Plaza, Imperial Court Square, Nanshan Hai Ya Plaza and other cities during the May 1 holiday, the surging passenger flow implies that as long as the business is properly managed, the store still has great potential for consumption.

The original "Nanshan Hai Ya Department Store" is one of the benchmarks of local department stores. Last May, Hai Ya group announced the upgrading of the site. Today, the new shopping center, renamed "Nanshan Hai Ya colorful square", is being reopened outside this year's "May 1". Nandu reporters saw at the scene that after more than a year of renovation, the facade of shoppingmall is very internationalized, with a floor area of 50 thousand square meters. Not only has it upgraded in appearance and interior decoration, but also has built two floors, which has provided catering, children entertainment, leisure and other supporting projects to fully meet the shopping needs of consumers.

On the day of the reopening, the shopping center "invited" several giant Transformers to help to bring lively experience to the store. Many families came forward to take photos with them and spread the two times on micro-blog and WeChat. Many customers reflected that they had been cleaned by the mall in recent days, and all kinds of experiential activities in the field have been sought after by children.

Another hot topic of local commerce is the "experience storm" project staged in the imperial court during May 1. The luxury brand new fashion show, Hanfu special exhibition and mini reading experience hall opened. In the mini reading experience hall, the reporters saw the whole area arranged in a modern and traditional way. In modern times, all kinds of brand new cars are always in a corner to let you observe and test driving; and in the traditional reading atmosphere, there are good books and good music, with fine dots and soft light, which is definitely a good place to spend holidays.

The official of the imperial court told reporters that the idea of reading on a famous car can not only catch the public's attention, but also remind or cultivate the reading habits of the citizens. Only such cross-border combination is just a gimmick in the eyes of many people. Although it is the first time in the country, the response of the audience is very good. In the view of the industry, this is also a way for the entity store to resist the interference of the electricity supplier and attract customers into the physical store. The store will have more experience and interactive activities in the future. From the perspective of the volume of passenger flow and store performance of the three day holiday, this activity is indeed very attractive to the audience.