Outdoor Sports Become New Industries And Trigger New Business Opportunities
646 billion dollars, which is the economic value created by outdoor sports for the United States every year, has also begun to re evaluate this seriously underestimated industry.
At present, outdoor sports is no longer a niche activity focusing on the professional field. It has developed into a dual feature of extreme sports and public leisure, and participation in the crowd is more and more extensive.
Outdoor sports have also attracted the attention of outdoor economy.
The survey shows that in 2014, the total retail sales of China's outdoor products reached 20 billion 80 million yuan, up 11.28% over the same period last year.
The outdoor economy also creates an annual economic value of 646 billion dollars for the United States.
A few days ago, the US interior minister and REI outdoor products retail companies Sally Jewell CEO advocated the healthy development of outdoor sports industry and increased employment opportunities in the industry.
At the meeting of the center for American progress, she said that the outdoor economy accounted for 646 billion US dollars in the total economic volume of the United States, and its importance should not be ignored. It also called for increasing the importance of outdoor industry.
With the diversification of people's lifestyle, outdoor sports is not only a way to keep fit, but also a new way to get together between family or friends. It is no longer just climbing or hiking. Riding, barbecue, rock climbing and so on are also making outdoor sports more and more diversified.
According to statistics, some outdoor sports venues, including national parks, create an annual economic value of $646 billion for the United States.
For this reason, some experts call on the US government to reassess this seriously underestimated industry and create more employment opportunities in the outdoor leisure industry.
"These are legitimate jobs."
Sally Jewell said that last year, the number of visitors to the major national parks in the United States broke through the historical record.
Rick Hill (Rick Hill), an employee of the outdoor industry in the United States, is the chief financial officer of the Arizona inland Adventure Company. He said his company's tourism revenue has made a positive contribution to the economy of Arizona, and has created an incomparable tax contribution for other industries.
"All of our company's income from the payment of bonuses is from outside the state."
Hill said, "the market is growing significantly, and the momentum is still there. I am sure that this industry is underestimated."
That's the case.
It is understood that
Outdoor sport
It has become one of the main choices of American citizens on weekdays, holidays and traveling.
Because of such a mass outdoor sports foundation, even during the economic crisis, the number and proportion of outdoor participants did not decrease significantly.
Data show that from 2005 to 2011, the United States
Outdoor market
Still maintained an annual growth rate of 5%, the overall contribution of the national economy driven by outdoor sports totalled $1 trillion and 600 billion.
"The cultural background of American outdoor sports is very deep. When I first came to the United States, I was very unaccustomed.
On weekends, friends and neighbours always meet for hiking, barbecue, or picking oranges in nearby orchard.
I used to stay at home and read books. I was lazy and didn't like sports, but I got used to it gradually.
This is American life. Since I married an American, I should do as the Romans do.
Maggie, who has lived in the United States for 7 years, told reporters.
Outdoor economy
The attention has also attracted relevant departments to pay attention to outdoor sports environment. After all, the health of public land and water directly affects the success of outdoor industry.
"If we do not have sufficient camps, clean water and facilities to enter the waters, we can not sell canoe at all."
Margret Walls, director of Research Department of Resources For the Future said.
Hill also agrees that the health of public lands is essential to the outdoor industry.
"They give us the environment to live on. If we do not have proper management and attention, we will not be able to manage it."
Jewell strongly appealed to the outdoor industry leaders to stand up and fight for their due rights for the industry.
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