Cherished Ambition, Low-Key And Pragmatic -- General Manager Of Happy Mickey Qi Kangfeng, An Ideal Doer.

For every industry, every development is a result of silent and practical work under the guidance of ideals.

"Thought is the guide to action" is an important theory of Marx's philosophy.

If you want to be realistic, you will never lose your hard work.

This is the true portrayal of his many years of struggle in the healthy children's products industry.

In 2006, Qi Kang Feng founded the happy Mickey brand.

Unlike the many brands that Chinese children's shoes and clothing industry used to label as fashion and fashion, happy Mickey has a lofty ideal of providing healthy children's products for Chinese children at the very beginning.

"Choosing healthy children's products is not a very casual thing for happy Mickey.

There are two reasons for this.

"Facing the reporter's question, general manager of Qi Kang Feng spoke with great interest."

The first is because I am a very fond child. When I first worked in children's products, I especially wanted to do some practical things for the healthy growth of Chinese children.

Making healthy children's products is also my own selfishness.

Another reason is that the children's goods market in China was hot at that time, but everyone focused on the fashion and beauty aspects of the products, while healthy children's articles were a big market blank. At that time, there were few brands in the country focusing on children's health products.

Therefore, we are also aiming at developing the direction of healthy children's products in the blank of the market, mainly because we want to really do something about children's health.

It is ideal for Chinese children to provide healthy children's products, and take advantage of the realistic opportunities of healthy children's products market to work hard.

Qi Kang Feng undoubtedly leads happy Mickey in the fast lane of high speed development.

Beginning in 2009, happy Mickey continued to unite professional authorities at home and abroad to upgrade its professional and technological level, and set up professional research laboratories. Many research and product patents were authorized by the state.

With the continuous improvement of product strength, in 2010, happy Mickey raised the brand influence in an all-round way.

"In 2010, we began to cooperate with CCTV children's channel, Golden Eagle cartoon and Jiajia cartoon. The brand influence has been greatly improved, and the national sales performance has also made rapid progress. At the same time, it has also become the" ten largest brand of Chinese children's shoes ".

In 12 or 13 years, happy Mitch joined hands with a number of domestic professional organizations to establish happy Mickey's "healthy and comfortable children's shoes research center" and "

"The center," we have worked with Taiwan Xu Feng scientific research institutions to develop children's medical orthodontic shoes is Taiwan health and Welfare Department certification.

2013, full introduction

System.

In 2014, the strategy of brand promotion was officially launched and became an important force in China's healthy children's products industry.

The future of happy Mitch is limitless.

As a Zhejiang person who regards Fujian as a business base, Qi Kang Feng has not only inherited it.

The cultural genes of "good choice and ambition" have also learned the character traits of Fujian businessmen who love to fight and win.

With an ideal and a low profile and pragmatic attitude, this is also a familiar appraisal of many people who are familiar with Qi Kang Feng.

Let the ideal shine into reality, it depends on continuous struggle and hard work.

Guided by the lofty ideal of "providing more and better healthy children's products for Chinese children", general manager of Qi Kang Feng is leading happy Mickey on the road of hard work.

"In the future, I hope that happy Mickey can become a leading brand in China's healthy children's products industry and provide more and better healthy children's products for Chinese children.

"The general manager of Qi Kang Feng has full expectation of happy Mickey's future development.