The Tool Store Of Lively Construction Of Franchised Stores

The counter POP is mainly for products. We can put the specific lighting products in the right environment, take large pictures, make the cabinet POP, put them on the side of the products they sell, so that consumers can clearly see the proper location and effect of the product when they see this product.

There are many forms of hanging POP. As long as the propaganda materials that appear in suspension, they can be classified into this category, such as hanging flags and hanging light boxes. If the franchisee has larger space and the suspension does not destroy the overall sales atmosphere, it can be properly hung, mainly for the beautiful pictures of each product. Consumer There is more interest in these lamps from different sides and environments.

　　 Paste POP These posters are mainly used for promotional purposes, such as the release of good news, Discount price Information, how much to buy, or gift giving, is usually removed at the end of the activity. The model shop does not advocate the use of this poster POP poster, which generally destroys the high-grade atmosphere created in the shop.

The effect of site POP is very eye-catching and bright. It can be used to publicize the corporate image and publicize specific products. The general model store will make the special fashion and popular lighting products into the site POP, which is mainly used to enhance the brand image and reputation of the company.

The POP display in these stores will be brightly lit with flexible display. The counter POP and suspension POP are mainly aimed at the key products in each series of products with the display of key products. The site POP is mainly aimed at lighting lamps to highlight the display places, and give prominence to display, greatly improving the sales volume of these products.

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Shop publicity

(1) shop recruitment

Shop recruitment is the most important publicity material of franchised stores. The general headquarters of the company adopts a unified expression mode throughout the country. The franchisees are designed and installed in strict accordance with the requirements of the company's VI manual, and create common businesses under the same banner. Each company has detailed decoration instructions, no discount implementation and acceptance and compliance assessment.

(2) light box and neon lamp.

As a ground advertisement, light boxes are used more frequently in the daytime and at night, and there are more opportunities to use. Neon lamps are mainly used at night, and the advertising effect is quite obvious. These two ways of expression are mainly used to display the corporate image and enhance the company's popularity. You can see a very bright light box advertisement in the model store.

(3) window advertisement

Window display is a traditional advertising form for displaying products. When franchisees decorate windows, they are more of an atmosphere for making and selling products, so that they can create an affinity on the whole so that consumers can feel the vitality of shops and be willing to walk in and buy products.

(4) scroll

Banner advertising is a short-term behavior, mainly used in opening, promotion, and some festivals such as the 1st anniversary celebration and reward activities. At the end of the activity, do not let the hang time of the banner too long, resulting in a dull and broken color, affecting the image of the enterprise.