How To Make The Most Profitable Clothing Brand Franchise?

The choice of store locations is a long-term investment of franchisees, which is related to the future economic benefits and development prospects of the franchisees. The two shops of the same size are similar in terms of commodity composition, service level, management level, promotion means and so on. But because of their different addresses, the business benefits can be quite different. To choose the best shop location, we must consider the following factors:

Choose a store that is in line with the nature of the franchised store. Each industry franchisee has different consumer groups, and different stores and locations should be aware of the type of customers and the consumers who can attract them. If you have a good idea, you will not blindly choose.

These areas can only attract customers in a narrow range, and are suitable for some industries which are not very strong and often demand daily necessities, such as convenience stores, supermarkets, snack bars, etc.

Shops that run such goods and services should be as close to customers as possible. For customers walking distance, it is generally appropriate to choose a radius of 300 meters and walk for about 10-20 minutes.

Because the customers in this area come from different places, and these people have a strong purpose, they choose to buy more goods for shopping, so this area is suitable for the operation of some more commercial products, such as children's wear, electrical appliances, watches and clocks, restaurants, etc.

Because these areas are expensive, they are absolutely not suitable.

Small businesses are suitable for some expensive consumer goods, such as jewellery, pianos and advanced furniture, which are priced at a higher price.

Therefore, it is not the more prosperous place to shop. It depends on the nature of the franchisee you run. If you run a boutique, it is best to set up a busy market where people come and go. Because fashion tastes are different and a higher level. On the contrary, household products are small profits but quick turnover. Customers are mostly ordinary families, so there is no need to locate in downtown areas.

Even if you run a clothing franchisee in a and B places can set up shop, business is almost the same, but the rent of a and B may be far apart. If the franchisee blindly choose to shop in a prosperous place, it must pay several times the rent, how can it have the expected profit?

All of us are

Naturally, it is also a customer of a shop. When joining a shop, the franchisee must know the total population, population density, population growth and age structure of the population when choosing a store. According to the overseas investigation data, almost 50% of the customers in the modern supermarket come from the area within 250 meters of the store. Therefore, when considering the possible location of a supermarket, it is generally required that 10 thousand people should settle down within the 500 meter radius of the planned place.

Of course, where people come and go, it is advantageous to set up shop, but it is not just the place where people go through many places, it is suitable for opening a shop, or is it an analysis of what people are coming and going? What is the rule of passenger flow? First, we need to know the age and sex of pedestrians in the past, because some passers-by are

They may be customers of fast food restaurants, but they will not be customers of clothing stores. Secondly, we need to know the rush hours and the scarce time of pedestrians.

In a busy commercial area, the mainstream of shopping is shopping, which is characterized by slow speed, long stay time and relatively dispersed flow time. Therefore, shops that choose strong commodities can be set up here, such as clothing stores.

Although some areas have large scale traffic volume, they are mostly non-commercial factors, such as stations, wharfs, schools, public places and so on. The main purpose of their passenger flow is not to purchase goods, but to take other purposes as the main purpose, and shopping is by the way.

In some areas, the passenger flow is generally faster, the residence time is shorter, and the flow time is more concentrated. Therefore, shops that operate poorly selected and easy to carry goods can be set up here, such as cigarette and liquor outlets, cold drinks stores, fast food restaurants, etc.