Mei Bang Leads The Apparel Industry Layout "Internet +" Strategy

"During the two sessions of this year, Premier Li Keqiang put forward the" Internet + "action plan for the first time in the government work report. Then, at the executive meeting of the State Council in March 25th, it clearly conformed to the trend of" Internet + "development. This shows that the combination of the Internet and traditional industries has risen to the height of the national strategy. It can be said that the traditional industries are in the golden age of rebirth.

Zhou Chengjian, chairman of the American Apparel, said in an interview with reporters that as a garment enterprise,

Already seen.

As for the impact of traditional industries, we have gradually closed down some physical shops, launched the O2O (online and offline) strategy, and upgraded the enterprise information system through the use of Internet technology to fully integrate the social industrial resources and terminal consumption demand, so as to meet the new consumption demand under the "networking +" mode.

It is understood that the "fan" platform has many foreign countries.

Autumn will also introduce some brands of Shanghai fashion week this year.

It is estimated that by the end of 2015, there will be more than 300 brands signed by the new platform, most of which aim at consumers in the field of subdivision.

At the same time, the new platform has settled a certain number of professional stylists, providing users with professional modeling suggestions.

"The future commercial change will no longer be limited to the change of business information symmetry, no longer limited to the innovation of information technology, no longer limited to the change of consumer demand by price form, the mobile Internet will bring us completely different forms of life and business, so the dress of the United States will actively choose to embrace the Internet actively and promote the pformation of the Internet with the determination of the firm."

Zhou Chengjian said that in the future, the United States will gather together to achieve platform development through the "Internet +" mode. On the one hand, it will deepen the mining of independent fashion brands and support the upgrading of the industrial chain of independent fashion brands. On the other hand, it will deeply integrate the resources of the global fashion industry and serve the aesthetic and fashion of the Chinese people.

According to Zhou Bangwei, the main member of the "fan" platform team and Zhou Chengjian's son, the newly launched "fan" platform is the first product in the industry to take advantage of the "Internet +" strategic pformation. The products include clothing, bags, shoes, accessories, beauty makeup, etc., aiming at the subdivision of the fashion industry.

On this platform, every consumer can become an operator on the "norm". If he is paid, he will get the corresponding income sharing, which greatly breaks through the boundaries of other similar services.

He said that compared with some other similar services in the market, the "fan" platform is characterized by the addition of recommendations and one click purchase, as well as the integration of professional stylists, the integration of global fashion brand resources, and the sharing and sharing of user profiles.

Apart from being able to produce strong appealing resources on stylist and other industrial chain resources, this platform has also introduced a large number of high-quality brands at home and abroad, especially some independent designers personalized brands, providing users with more personalized and cost-effective services for quality users.