Shandong Launched A Number Of Measures To Promote Intelligent Manufacturing Of Textile Industry

Shandong starts "Internet + textile and garment" to promote intelligent manufacturing

Shandong province will launch "

"Action" to promote textile and garment intelligent manufacturing, structural optimization, market development, brand development, innovation and upgrading.

By 2020, the province's textile and garment industry has achieved 2 trillion and 780 billion yuan in main business revenue, an average annual increase of 13.5%.

We will give full play to Shandong's natural and regional advantages, vigorously develop the textile and garment industry, and gradually pform the textile industry from manufacturing to intelligent manufacturing, and gradually enhance the overall level of our province's textile and garment industry.

Zhang Zhongjun, deputy inspector of the provincial Commission for letters and commissions, said frankly, "textile in our province"

Most cotton products are in the low end of value chain, and few products have core technology and pricing power.

On the other hand, brand building and fashion creativity are not enough.

2014 Hurun clothing brand value list of the top ten brands, none of our province's list.

Action will aim at problems and promote industrial pformation and upgrading.

Focusing on the three major industrial chains of clothing, home textiles and industrial textiles, we will promote intelligent manufacturing and build a digital production demonstration line.

Research and develop software and auxiliary systems suitable for the industry, and create a new information technology promotion and application service platform that runs through the whole industry chain, so as to achieve the close connection between R & D, manufacturing and terminal consumption.

We should make full use of new tools such as big data, Internet of things and cloud technology to expand various channels under the online and offline channels, develop cross-border businesses, cultivate new formats and achieve new breakthroughs in the market.

Act as

Du Tingguo, deputy general manager of the Korean Internet company, told reporters that clothing companies need to adjust their production strategies and build flexible supply chain to meet the needs of consumers to meet the individual needs of consumers.

Xia Zhilin, President of Shandong Textile Association, said that by 2017, the province's textile and garment enterprises will have more than 200 famous brands, more than 40 well-known trademarks in China, 8 internationally influential brands with annual sales revenue of over 10 billion, and 10 self-developed brand enterprises with strong influence.

According to the news, 2015 Shandong textile and clothing exhibition will be held in Ji'nan in from May 25th to 27th, and will highlight the theme of "promoting mass consumption".

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"Internet + textile and clothing" action to carry out 200 super brands

On the afternoon of April 29th, the Information Office of the Shandong provincial government held a news conference on pformation and upgrading of Shandong's textile and garment industry.

Learned from the meeting that Shandong will launch the "Internet + textile and garment" action to promote textile and clothing.

In 2017, the province's textile and garment enterprises have more than 200 famous brands and more than 40 well-known trademarks in China.

On the press conference, Zhang Zhongjun, deputy inspector of the Shandong Provincial Commission for information, said that as the traditional pillar industry in our province, there are 4176 textile and garment enterprises above the scale of the province and 1 million 800 thousand employees.

In 2014, industrial enterprises above Designated Size realized 1 trillion and 170 billion yuan in main business revenue, 105 billion 500 million yuan in profits and taxes and 67 billion 300 million yuan in profits.

Comprehensive production capacity, total output, sales revenue and profits all rank the second in the country.

Although the advantages of our province's textile and garment industry are obvious, there are still some problems and gaps: first, the irrational industrial structure, the higher proportion of initial processing; two, the lack of brand building and fashion creative design; three, the acceleration of comprehensive cost growth, and the challenge of traditional competitive advantages; and four, the lack of market development and channel innovation.

In order to effectively promote the pformation and upgrading of Shandong's textile and garment industry, our province will carry out "Internet + textile and garment" action with the main line of reform, innovation, quality improvement and efficiency, and structural optimization, to promote intelligent manufacturing of textile and clothing, structural optimization, market development, brand development and innovation upgrading.

Zhang Zhongjun said, first of all, we should focus on the three major industrial chains of clothing, home textiles and industrial textiles, and strive to promote intelligent manufacturing, upgrade the equipment level, and build a digital production demonstration line.

Secondly, according to the characteristics of the industry, we should develop software and auxiliary systems suitable for the textile and garment industry.

At the same time, we must vigorously enhance the industry's multi-directional innovation capability, attach importance to the collaborative innovation of small and medium-sized enterprises, focus on training and building a professional talent team, and make full use of various emerging tools and means such as big data, Internet of things, and electronic business platform to expand all kinds of channels under the online and offline channels.

In addition, we should attach importance to strengthening brand building, and strive to achieve more than 200 famous brands in the province's textile and garment enterprises by 2017, with more than 40 well-known trademarks in China, and 8 brand enterprises with international influence and annual sales revenue of over 10 billion, cultivating 10 independent brand enterprises with strong influence and improving the export proportion of their own brand products.

Shandong textile and clothing exhibition fair will hold five venues in May 25th.

2015 Shandong textile with the theme of "Qilu brand Shandong"

It will be held in Ji'nan in from May 25th to 27th.

It is understood that this exhibition will set up 5 exhibition venues, such as Shun Geng International Convention and Exhibition Center and Shandong building. It will encourage more enterprises and consumers to participate in activities through the combination of purchase, display and exhibition, online and offline.

Zhang Zhongjun, deputy inspector of the Shandong Provincial Commission of information, introduced at the press conference that this Shandong textile and clothing exhibition and exhibition is a concrete action to promote the pformation and upgrading of our textile and garment industry. It will highlight the theme of "promoting mass consumption" and encourage enterprises and consumers to participate in exhibitions and exhibitions.

Zhang Zhongjun said that one of the main contents of this exhibition is to carry out the exhibition on the offline sales line and promote mass consumption. At present, it has been docking with many domestic e-commerce platforms, online crown stores and vertical professional buyers, and exhibits will be displayed online instantly.

At the same time, the exhibition will also set up the theme exhibition area of "flash buying", taking the interaction of "Exhibition + experience" and other ways to promote consumers to experience brand quality more conveniently.

In addition, the exhibition specializes in the establishment of professional procurement negotiation area. At present, more than 20 large supermarkets and specialized wholesale markets have been identified to participate in the "procurement negotiation conference and hundred group purchase Festival" specially set up by the fair, which broadens the channels for the production enterprises to enter the supermarket and wholesale market.

Xia Zhilin, President of Shandong Textile Association, introduced the 3 exhibition areas of "cultural role", "technology connection" and "fashion future exhibition area", as well as 4 themes exhibition area of "Qilu fashion", "quality life", "Qilu made" and "fashion flash shopping".

Among them, the "technology connection" exhibition area will focus on the display of electronic fitting, 3D printing and other intelligent equipment and textile and garment industry connection, wearable devices and people's life connection, so that the audience can truly experience the technology side.

He said that highlighting Shandong's "intelligent manufacturing" is the focus of this exhibition. On May 25th and 26, the exhibition will hold 3 lectures on "fine management and production management", "personalized garment customization mode" and "precision marketing - embracing the era of consumer sovereignty" at Shun Geng International Convention and Exhibition Center.

The exhibition fair will be held in Ji'nan in from May 25th to 27th. The exhibition will set up five main venues: one main and four subsidiary. The main venue is Shun Geng International Convention and Exhibition Center. The Shandong building, the Ginza underground Plaza, the Kou Kou clothing city and the World Trade Plaza are the auxiliary venues. The total exhibition area is about 27000 square meters.

The exhibition will bring together more than 300 enterprises and 23 characteristic industrial clusters, 30 at home and abroad.

Participate in the exhibition, hold 10 Creative release shows, 6 benchmarking activities and 3 thematic training.

Whether it is the convening of the clothing fair or the Internet plus textile and apparel action, it will help to promote the intelligent development of the textile industry, and provide a powerful help for the comprehensive development of intelligent manufacturing, the optimization of industrial structure and the upgrading of production capacity.