Si 020 Fashion Life Experience Museum Opened To Create 020 Model Benchmarking

Si O2O Guangzhou Panyu Austrian Garden Plaza shop opened

Since the end of 2014, 020 It has become a key word and has been flashed before people's eyes. It has become the hot word of the year. Whether it is Ali's military strategy, it is also the strategic layout of 3 000, 020 experience stores. Or Wanda, Yintai and other traditional retail business spanformation, the 020 mode of construction has been in the fog stage, so that people can not peep into its true face.

In April 25th, Guangzhou Panyu Austrian Garden Plaza was formally opened to the O2O fashion life experience Museum, which integrated the traditional entity store operation mode, the Internet business platform and the unique shopping guide platform. The store is the team of the think and Austrian garden, which took a year to research and build. It is the only O2O in the country. clothing Shop.

Wu Yuan, director of investment promotion at Austrian Garden Plaza, said at the opening ceremony, "Austrian Garden Plaza, as the earliest O2O comprehensive service development platform in Panyu, has been committed to building Panyu's O2O experience city and thinking about O2O. fashion The official opening of life experience shop marks the completion of the O2O experience of Austrian Garden Plaza.

When the traditional retail and e-commerce integration, through traffic import, product information, spanaction payment, customer information, logistics and other links, how to create O2O closed-loop become the biggest bottleneck. As a process of resource integration, coupled with the closed loop of consumer shopping experience service, creative products and platforms need to be developed creatively. {page_break}

It is understood that the Panyu Austrian Garden Plaza in Guangzhou is considered as the O2O fashion life experience Museum, and the online shopping guide and offline shopping guide service are different, so that consumers can enjoy the one to one service of the guide consultant online and offline. This mode is also a breakthrough plan of O2O mode in the service experience link.

O2O's shopping guide mode is essentially the reconstruction of the retail service process, extending the service of the traditional shopping guide to pre-sale and after sale, so that the chain of services can run through the online and offline businesses. Online and offline The problem of consumption differentiation experience.

Si general manager Huang Zong told reporters that the commodities recommended by shopping guide are not limited to single brand, but the shopping guide recommendation mode based on customer demand will enhance the proportion of profit distribution, and the reorganization of interest chain will also become the key point of O2O service closed-loop.

Huang Zong, general manager, said that the shopping guide here is actually a fashion consultant for customers. Besides getting professional clothing advice, convenient trading methods, and buying affordable products, consumers can also buy clothes and logistics directly to the home, and even try to make an appointment fitting through purchasing agents. {page_break}

Guangzhou Panyu Austrian Garden Plaza is the O2O lifestyle experience Museum. This new shopping guide mode subverts the traditional shopping mode, so that more consumers can connect to the Internet to achieve a more convenient and undifferentiated shopping experience. Online and offline synchronous shopping guide mode also eliminates some obstacles such as code number discrepancy, style and other online shopping clothes. Mobile internet terminal And the new shopping guide mode can solve these problems more effectively, and the operation of the entity store is more convenient for consumers.

Si is the O2O fashion life experience Hall created by the joint Austrian Garden Group, which is the fifth store in Guangzhou. It is a new retail mode. After the O2O function is perfected, the enterprise plans to arrange hundreds of such stores in the Pearl River Delta region, and introduces the latest public funding mode of internetworking. It will create a new retail situation with the partners from all over the country who recognize this model.

The 020 fashion life experience museum built for enterprises is undoubtedly a template for the construction of the 020 mode in the industry. In the current 020 mode is still in the exploratory stage of the national counterparts set up a benchmark, for the construction of the electricity supplier Internet platform pointed out a direction.