Semir Online And Offline Linkage Will Open 128 New Stores

Semir apparel plans to open 128 Semir brand stores during May 1, 2 times the same period last year. Semir brand has set off a climax of offline expansion, and new stores are opening every day this year.

In a quarterly report, Semir apparel is expected to achieve net profit of 344 million to 447 million yuan in the first half of 2015, an increase of not more than 30%, mainly due to the continuous improvement of leisure wear business and the rapid development of children's business, which has promoted the company's performance growth.

Zheng Hongwei said, next, Semir will cooperate with ISE, use the existing platform of ISE to carry out cross-border Internet business, and introduce European and Korean fashion consumer products into the Chinese market. In addition, the two sides will jointly establish a joint venture in China to launch the Internet business in the future. He said, this is Semir With the extension of Internet business, there will be more initiatives for Semir to build Internet channels in the future.

According to company statistics, this year, Semir brand. Hangzhou 21 stores, leading the country, followed by 15 in Nanchang and 10 in Guangzhou. The company said that the sales of Semir brand had exceeded 20% over the past year.

Company revenue and first quarter Net profit Increased by 13.6% and 21.98% respectively, the leisure wear business continued to improve, and children's business developed rapidly. After 2 years of adjustment, Semir brand has achieved double growth in brand revenue and profit in 2014. Some analysts pointed out that the company's casual wear performance this year is expected to resume two digit growth.

Semir clothing recently announced that the Zhejiang Semir apparel Limited by Share Ltd ("Semir apparel") signed an investment agreement with the Korean electricity supplier company ISE COMMERCE COMPANY LIMITED in April 17th. The company subscribed 4 million 509 thousand and 600 shares of ISE new issue shares at a price of 4435 won, and the total investment amount was about 115 million yuan. After investment, it will account for 17.67% of the ISE company's shares and become its second largest shareholder.

The announcement shows that ISE is a leading provider of domestic e-commerce services in Korea. It was founded in 2000 and is listed on KOSDAQ in South Korea. As of December 31, 2014, ISE's total assets amounted to about 262 million 596 thousand and 500 yuan, and its net assets amounted to about 91 million 844 thousand and 600 yuan. In 2014, its total operating income was about 382 million 303 thousand and 600 yuan, and net profit was about 12 million 518 thousand and 500 yuan. Its main operation is WIZWID website and WConcept website, of which WIZWID is the first South Korean website to provide cross-border e-commerce services. In Korea, the market share is 50%. The WConcept website is an e-commerce platform for the Korean market to provide fashion brands. The market share of Korean fashion brand e-commerce is sixth.