Great Potential Of Shenzhen Garment Industry

It's not easy to find an ideal place to open a buyer's shop in Shenzhen. In Shanghai, the space and style of the old house are very suitable for opening up shop. For example, the rich people's road is concentrated on a row of buyer shops. But in Shenzhen, we can only turn our attention to shopping centres. But the difficulties are still heavy: the high quality of shopping centers and the high rents of the shopping centers and the strict screening of tenants, and the lack of purchasing power in some places like creative gardens.

Finally, "moss" is still open. Louis Liu thinks that the business of buying a shop business in Shenzhen is logical. Shenzhen has a large number of Beijing people, Hubei people and northeastern people. All of these places have mature buyer shops, and local businesses are doing well. Why do they migrate to Shenzhen and do not buy them?

"Although Beijing and Shanghai are mature, there are many good shops, so it's hard for you to go to PK with that good store. But now this is a barren land. In fact, the possibility of opening up wasteland is more likely. " He Sipei said.

People who visit moss are very widely distributed. In the store where the average selling price is several thousand yuan, customers are from teenagers to 50 years old. Louis Liu also thinks that the traditional way of dividing the fashion market according to age is rough. After nearly half a year's opening up, Louis Liu and He Sipei gradually found that apart from the considerable consumption power, customers in Shenzhen and Beijing and Shanghai still had great differences. Quite a few people had never heard of these designer brands, in other words, their fashion knowledge was not as rich as those of Beijing Shanghai.

However, He Sipei believes that even so, it does not hamper the willingness of Shenzhen customers to buy Chinese independent designer brands. Everything has gone smoothly. "In our view, guests do not know that these brands are not the most important ones, and most importantly, if a person has a certain level of knowledge and economic conditions, they will still have a good taste." Know goods "

Born in Liaoning in 1985. Wang Zheng Shi He grew up in Shenzhen and went to the UK to study fashion designers at the age of 16. After graduation, she did not choose to create a personal brand Vega Wang in Shenzhen. Instead, she went to Xiamen to register her own company. Then, because of a dramatic interplay with Fan Bingbing, she took Vega Wang to a more commercial Beijing.

The king shot a new series in a studio in Beijing, while Fan Bingbing was advertising in the next studio. Fan Bingbing came to see the clothes of Wang in real life, and decided to buy the whole series. Highly dependent on connections Latest fashion In the industry, Wang got a strong endorsement at once and the opportunity for more people to understand. This effect is much less likely to occur in Shenzhen.

Not only the number of independent designers is small, but also the number and quality of buyer shops in Southern China can not compare with those of Beijing and Shanghai, such as "pillar" and "n n". But it is hard to tell whether it is because there is no accumulation of independent designers to lead to the barren shop or the other way round.

In the case of chicken or egg, Louis Liu and he chose to bet on the consumer market of independent designer brands in Shenzhen. In December last year, the couple opened the "happy moss" in the happy coast of Shenzhen, where the most independent designer brands in China, such as Comme Moi, Qiu Hao, ban Xiao Xue and Lv Yan, can be found here.