Nine Mu Wang 020 Project To Achieve Full Integration Of Online And Offline Channels

The nine harvest king O2O has achieved some results. Terminal shopping can be paid by WeChat.

In mid April 2015, the WeChat payment function of the nine Mu Wang terminal was fully launched, and some terminal stores in some cities were experimenting.

Since then, consumers have been able to pay directly to WeChat in Nanjing and Hangzhou's nine herd shops.

With the phased results, the smooth mobile channel of financial settlement will bring more convenient and flexible trading experience to consumers and promote financial integration to the terminal.

In recent years, with the development of Internet technology, the electricity supplier has acted as an example.

An important channel of rapid rise, the traditional channel clothing retail sales growth slowed down, at the same time, e-commerce channel clothing retail sales grew rapidly.

However, pure online shopping and traditional physical store shopping have their own advantages and disadvantages. Online shopping is more convenient and fast, but there is no service experience such as try on and after sale. Traditional physical store shopping can be experienced after personal experience, but the scope of search products is limited.

Therefore, online (online) and offline (entity store) interaction and integration of a new business model O2O came into being.

Enterprises take the initiative to guide consumers across the line and offline channels to complete all aspects of shopping to overcome the disadvantage of single channel shopping, and ultimately provide consumers with more convenient and high-quality shopping experience.

Consumers can search for goods online, try to buy online after experiencing the experience, or search online, and then finish the follow-up links after the line is tried out. Consumers can easily enjoy the after sale service in physical stores when shopping online.

In response to changes in the market environment, in the face of the rise of emerging channels, in order to provide online and offline integration services to customers, the realization of physical sales terminals and

Business integration and enhance core competitiveness, nine Mu Wang officially launched the O2O project in 2014.

The first phase of the project is to build a basic environment to achieve the growth of online performance and enhance the organization's Internet thinking.

In July 3rd, the first franchisee split the warehouse line to further expand the connotation of the sub warehouse delivery business, open up the integration of franchised stock, and deepen the franchisee community's interests and create a win-win commercial retail mode. In September 1st, the official website of the nine storehouse E mall was formally launched. The unified order management platform established the foundation for the analysis of the retail big data. The information system structure of O2O providing the online and offline integrated value service gradually improved. In November 11th, the order of the single day line was close to 150 thousand orders, the delivery cycle was completed within 2~4 working days, and the delivery capacity was the leading peer. In April 21, 2014, the first direct battalion went on the line, marking the new business model of nine Mu Wang, which opened up separate warehouses, and opened up the integration of direct storage and inventory.

So far, the target of the first phase of the O2O project has been implemented according to plan, and has been recognized by the franchisee and the platform side. The online sales have achieved initial results. The O2O platform (Ku Cunyun, order cloud and E mall) has laid a good foundation for the integration of the online and offline businesses, and has become a new starting point for the pformation of the company.

In February 2015, nine Mu Wang issued the "O2O project 2015 plan" to plan for the integration of the Internet.

And promote the use of mobile Internet to increase the service content of sales terminals, open up the rights and interests of members online and offline, support mobile phones and other emerging payment methods.

In April 15th, WeChat payment has been successfully launched in some cities of the nine Mu Wang terminal store.

Next, many initiatives such as store WIFI, store 3D experience, C2B ordering 4, mobile link marketing platform will be implemented one after another. Adhering to the better service and convenient shopping experience for consumers, what surprises will be brought by the O2O project? We will wait and see!