Old Navy Cheap To Enter The Field Of Sports Apparel

$6 quick drying function vest, Bra; 15 dollar sports shorts...

Gap Inc. (GPS)

The Old Navy launched its Old Navy Active series on its official website last week, including men's wear, women's wear and children's wear. It still focuses on the concept of family shopping that the brand has built for a long time. What's more, the price range of this series still extends the position of the Old Navy of Old Navy. This is also the main reason why the old navy of Old Navy has gradually replaced the Gap cap Pu brand in the past two years, becoming the first brand of Gap Inc. cover Pu Group.

In order to promote the Old Navy Active series, the Old Navy brand Old Navy also filmed a brisk video advertisement, which will also be the four fast fashion group.

The market war is at a climax.

Before the Gap Inc. cover group, the other three fast fashion groups were involved in the sports market to varying degrees. Among them, H&M Hennes & Mauritz AB (HMb.ST) H&M brand and Fast Retailing Co. (fast) Marketing Group's brand competition of the UNIQLO brand in the tennis court was especially remarkable. Besides its own sports series, there were also some distribution agreements with them. Actually, it was a series of sports of the top brand.

But with the four fast fashion

The difference is that the cheap Old Navy Old Navy tries to take the professional route, which is also evident from the Active of its campaign series.

Fast fashion group gets together and sports field is closely related to the current lifestyle and many industrial hotspots. The global middle class is increasing the demand for healthy body, the wearable equipment in the technology industry is giving birth to consumers again concerned about sports, and sports brands are vigorously promoting sports lifestyle.

Needless to say, this directly stimulated the sports apparel category to become the fastest growing category in the apparel retail market in the past 3 years, especially in the running category, the fastest growing sport apparel. According to the no fashion Chinese network survey data, the sales of this category of products in the Chinese market increased by more than 50%, while the global market grew by about 20%.

Tang Xiaotang, an industry analyst, said that brands need to keep up with the trend. This trend is "not the trend of fashion magazines, but the trend of lifestyle".