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    Nine Herd King Performance Slump Into The Doldrums

    2015/4/26 19:11:00 35

    Nine Mu WangAchievementsBrand Strategy

       Joeone The main reason is that the operating income and net profit of the reporting period declined year-on-year. Garment industry In the overall recession, domestic terminal consumption continued to slump, and the endogenous improvement of the company failed to make full effect, reduce orders and reduce the number of terminal stores.

    2014, the company realized Net profit 351 million yuan, a year-on-year decrease of 34.76% and earnings per share of 0.61 yuan. It is expected to distribute 10 yuan (including tax) to all shareholders for every 10 shares. The company plans to achieve operating income of 2 billion 150 million yuan in 2015 and cost 1 billion 750 million yuan. In 2014, the company's operating income was 2 billion 68 million yuan, down 17.34% from the same period last year.

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    American Apparel is aiming at the subdivision of the fashion industry through the platform of "fan". It is cut through the market, from the pain point that consumers are puzzled by dressing, but can not be effectively recommended. It provides consumers with suggestions for wear, and can buy products provided by the platform with one click. However, whether the success can be achieved is yet to be tested by the market. And Semir apparel shares ISE company. From the latter's scale of business and profitability, it has a lot of operating scale, profits and net assets.

    There are more and more traditional clothing companies that integrate Internet stores and online flagship stores. On the occasion of its 20th anniversary establishment, Zhou Chengjian, the chairman of the United States, said that it plans to launch a APP called "fan" at the end of this month. "The era has changed from" channel to King "to" user is king ", not the more stores, the better. Coincidentally, the recent Semir costumes are also listed on the line through shares of Korean business leaders.

    According to the introduction, the "fan" App, which is the most popular function of American fashion, will bring together fashion news such as news, fashion and attitude. But its most important function is to bring together the sales platform of selected fashion brands from all over the world. "In 2015, the platform will have 300 brands, more than 10000 single products to choose from, and 60% of the brands will come from Europe and the United States." The APP responsible person said.

    Zhou Chengjian also said that the "fan" platform has more than 4000 stores under the main line of grafting, with no traffic flow. Therefore, the traditional Internet companies will not rely on the "burning money" mode to exchange traffic.

    And the United States rival Semir apparel recently invested 115 million yuan in Korea ISE company, becoming the second largest shareholder of the latter. ISE is a leading provider of domestic e-commerce services in South Korea. It is listed on KOSDAQ in South Korea. Its main operation is WIZWID website and WConcept website. Among them, WIZWID is the first website in Korea to provide cross-border e-commerce services. The market share in Korea's purchasing e-commerce market is 50%.


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