Lancel Enters E-Commerce To Launch E-Commerce Website

The 100 year luggage brand Lancel plans to launch a global business website.

Lancel is planning to launch a brand new leather product line for men and women, aiming to gradually return to its brand roots.

The brand new series is a bold color combination design, and the traveling bag featured by popular elements has three different versions, which are more suitable for short holidays. There are also a series of exquisite accessories, including pouches, tablet computers and mobile phone protective covers.

These ultralight and foldable accessories reflect the brand philosophy of the French luggage brand, which originated in the 1876, and believed that travel should be more light and comfortable.

This series of advertisements was taken by photographer Patrick Demarchelier.

Famous model and actress Malgosia Bela and super male model Will Chalke to deduce a vibrant travel atmosphere.

Alphones lancel, the founder of the brand, founded its brand in 1876 with its wife in Paris, specializing in the production of pipes and cigarettes related products.

Since then, business has been getting better and better, and many branches have been opened in Paris, and the image of "elegant Parisian" has been established.

In 1900, Lancel was attracted by modern society and women's clothing, and began to design and produce ladies handbags.

In 50s, Lancel used nylon fabric to design the first one.

The bag is lightweight and has many pockets that are very suitable for travel, making Lancel quickly become a brand of concern.

In 1976, Lancel was bought by Zorbibe siblings and officially entered the Chinese market in 1996.

The brand has always been dominated by python, ostrich, crocodile and other patterns, while maintaining the traditional style while making the brand more sense of the times.

To celebrate the launch of the product line and Lancel repositioning as a lifestyle brand, the brand has launched a capsule series with the world's most influential design life magazine brand, Wallpaper, which includes three additional travel items: a city south, a passport cover and a key ring, which will debut in Paris on Thursday night and will be available only through the new online store of Lancel.

The mini website is scheduled to start in May 7th. It is actually a notice for the launch of Lance global business. The specific launch date will be released later this year.