Machine Substitution For Industrial Upgrading

In the process of striding and running, Putian shoe enterprises did not forget to look up the road. Wang Dechun believes that the opportunity period of Guangdong shoe industry transfer is only a few years. With the rising cost of local labor, orders can be transferred at any time. At the same time, recruitment difficulties still bothered shoe companies. According to the questionnaire survey conducted by the Municipal Bureau of statistics on 69 shoe making enterprises, 72.5% of enterprises reflected the difficulty of recruiting workers.

To solve this problem, "machine substitution" has become the common answer of the government, associations and enterprises. Wang Dechun said that the shoemaking industry is a labor-intensive industry. Now the wages of workers are rising at an annual rate of 15%-20%, plus recruitment difficulties, forcing enterprises to invest in machines instead of labor. Wang Dechun said that now more than 20 enterprises are using machines, and "machine substitution" will become an industry trend.

Zhao Qingzong, chairman of Guo's shoes industry, said that last year, the company invested a lot of money to introduce more than 20 computer needles, and this year plans to increase to 50 units. "A needle car is equivalent to three people in the past, and some processes can top 6 people." Zhao Qingzong said that the president of FILA has inspected machine substitutions and is very satisfied with the use of computerized sewing machines. He also asked R & D personnel to improve their technology, develop more suitable shoes for computer needles, and support the transformation and upgrading of OEM enterprises.

Another shoe leading enterprise, Shuang Chi shares, has also tasted sweetness from the transformation of intellectualization. stay Production workshop In the process, the grass-roots managers can hold the intelligent terminals and check the progress of each process at any time, and quickly deploy the front-line workers to the required processes. This information technology project is at the leading level in the industry. In November last year, it got the provincial "two integration". Special funds Reward.

"We haven't introduced it yet. machine But when you have enough money, you must buy it back. " Yao Jinhai, chairman of Yifeng footwear industry, conveys the voice of many shoe makers.

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Guo's shoemaking party members are tackling key technical problems. More than 40 R & D designers are busy drawing drawings, selecting materials and making samples. On one side of the wall, there are more than 100 samples of new shoes that have been completed. "This is the new brand that we helped to develop and design the brand FILA of Italy. With the design capability, the order is sure to be consolidated." Company chairman Zhao Qingzong said.

Although the cooperation between Guo's shoes and FILA brand is only 6 years, it has been awarded "excellent supplier" honor for 4 consecutive years, and the order quantity has increased from the initial 2 million pairs to about 4000000 pairs. To undertake more orders, Guo's shoe industry increased its production line to 6 last year. Zhao Qingzong said that although Southeast Asia and other countries have low labor cost advantages, but workers lack experience and low level of technology, so high-end brands will not immediately transfer the order, "in this gap period, we need to accelerate the upgrading of R & D design capabilities and create core competitiveness."

As the footwear industry of Guo, the high-end footwear brand is a major feature of the footwear industry in Putian. "Many enterprises are building their own R & D teams. If we can develop brand satisfaction, we will not only have orders, but also double profits." Gong Feng said.

NIKE, PUMA, KAPPA, FILA, SKECHERS... Today, Putian has become the foundry place of high-end sports brands in the world. According to statistics, in 2014, the total number of 353 million pairs of Communist shoes in the above scale shoe making enterprises increased by 15.2% compared with the same period last year, and profits mainly came from these high-end brands. Wang Dechun believes that if we want to keep running, we must keep the share of high-end sports brand OEM. In addition to strengthening R & D design, we must consolidate the quality advantages and start the quality brand. To this end, the city shoe association has introduced the world-famous international inspection group, with the authority of the third party testing to enhance the quality of the footwear industry in Putian international reputation.

In addition, some enterprises have transformed from sports shoes to more high-end functional shoes. Last year, output value doubled for the new sporting goods company KEEN, the first brand of outdoor sports in the United States. Zheng Xinhua, general manager of the company, said that two years ago, only two orders of sandals had been received since the beginning of the KEEN OEM 7 years ago. After several years of accumulation and promotion, the company has been able to produce all the products of KEEN brand and become one of the core suppliers of the brand. At present, new road plans to invest hundreds of millions of yuan to add two Goodyear production shoes production line, and enter the more high-end functional shoes production field, "the first line of equipment is being debugged." Zheng Xinhua said.