Flax Resurgence, Vibrant Ancient Town More Vitality

There is a treasure that other ancient towns do not have, that is, the long silk culture and the famous silk industry.

"The four sides of the lake are surrounded by light, the shadow of the middle stream is suspended, the west of Tangxi goes, and the silkworm is better than the plough."

The poem of Shen Tong in the Qing Dynasty vividly depicts the flourishing of sericulture in rural areas at that time.

In the first half of the year, we rely on silkworms and rely on fields in the second half of the year.

Silk is the only major sideline in rural areas, and the main source of farmers' living expenses.

Since the Ming and Qing Dynasties, with the development of sericulture production, Zhen Ze gradually developed and became a famous raw silk distributing center relying on silk.

In the six years of Guangxu, there were more than 5400 raw silk exports, which accounted for 1/15 of the total export volume of raw silk.

With the proposal of "one belt and one road", the new idea is a new opportunity for Suzhou.

At present, the town has 200 large and small silk quilts, and has formed an industrial chain from silkworm breeding to silk production to operation to service. The total production of silk has been up to 3 million in the whole year, and about 1000000 sets of silks and bedclothes have been built in more than 130 large and medium-sized cities throughout the country. The products have been exported to Europe, America, Japan, Korea and Australia for 3 consecutive years, maintaining about 30% growth. The market share of the country has exceeded three layers.

Therefore, Zhen Ze ancient town is worthy of the name.

"Material carrier" is precisely human being without me. "Silk ancient town" is the real landmark of Zhen Ze ancient town.

More difficult and valuable is that today, not only the silkworm silk culture with a long history has been further inherited and developed, but also a number of powerful and influential silk brand enterprises such as "Taihu snow" have emerged.

Zhen Ze town mayor Chen Qi told reporters that Taihu snow, silk cube, landscape, Ci Yun, Ji Li known as Zhen Ze more than 300 silk enterprises "five golden flowers".

In March this year, Zhen Ze town was also awarded the title of "China silk town". "Taihu snow" was awarded "China's ten largest silk brand". "Ci Yun", "Li Li", "Silk Cube", "landscape" and "silk source" were awarded "China excellent silk innovative brand".

Today, Zhen Ze owns more than 300 brands of silk enterprises, two of which are "well-known trademarks in China", 4 famous trademarks in provinces, 4 famous brands in provinces, and 20 famous brand enterprises in Suzhou.

At present, the "five golden flowers" of Zhen Ze are not only direct selling companies, franchised chains, franchising agents and self export businesses, but also seize the opportunity of "Internet +" and make full use of e-commerce and TV shopping dual wheel drive.

While keeping B2B and B2C developing, we should vigorously develop O2O mode.

Combining traditional industry channels with Internet WeChat, attracting online shopping consumers to go to the physical store experience, enhance customer recognition of products and services through personalized customization and reservation services, promote terminal sharing, and enhance market awareness and sales.

In 2015, Wujiang was built by Zhen Ze.

Not only was it selected by the Ministry of culture and the Ministry of finance to support the first batch of "cultural finance cooperation credit project library", but also the provincial commerce department and the finance department as the support point for commercial circulation, giving a special support fund of 10 million yuan a year for 3 consecutive years, and will be built as a silk landmark in Jiangsu province.

In addition to the title of "China's silk town", it has the reputation of "famous Chinese flax town".

Flax is the earliest natural plant fiber used by mankind. It has a history of 10 thousand years ago.

Early in the old age, flax was used by humans to sew clothes.

The clothes made of flax have the characteristics of sweat absorption, air permeability and temperature regulation.

Linen clothing is a symbol of status and status in Europe.

In China, flax, as one of the main worsted fiber crops, is known as "Queen of the maid". The history of linen production is very long.

Fashion is always reincarnation.

With the development of science and technology, the emergence of wrinkle resistant and non iron linen products, and the market of linen clothing products have been further expanded and become a hot spot of the market again.

In the past two years, linen garments, once regarded as "old fashioned" by the Chinese people, have been popular among fashion groups in recent two years, and the trend of popularity is amazing.

This summer, whether in supermarket clothing stores or fashion boutiques, clothing with "linen" mainly sells well.

The new Shen group of Zhen Ze is in the official website and Taobao's "Mayi Fang". Every day the customers are busy, with an average daily sales volume of over 100.

With the trend of returning to nature and the idea of advocating natural life, the natural fabric of flax has created a fresh fashion trend with its green, environmental protection and low carbon.

As an important silk producing area, Zhen Ze is closely related to the prosperity and prosperity of the ancient Silk Road.

The latest "one belt and one way" policy is leading the way towards a fertile and open future.