"Made In China" Helps Putian Shoes And Shoes Enterprises To Be Strong In Technology.

With many years of experience in processing overseas brands, Putian shoe manufacturers have perfect production lines and excellent technology.

Therefore, Putian shoes are not entirely "fake" endorsement, but also a representative of domestic quality shoes, still loved by consumers.

At present, many Putian shoe companies try to sell their shoes online.

At the beginning of this year, the Alibaba launched the "Chinese quality manufacturing", that is, "establishing a complete set of perfect support, supervision and management mechanism with the local government to support a number of high-quality and high standard independent brands to grow rapidly, and promote the pformation and upgrading of traditional manufacturing enterprises".

The first stop will be settled in Putian.

In March, Taobao sports industry category 2 selected 7 shoes from the more than 100 shoe manufacturers in Putian to represent the local shoe making technology and independent innovation.

In March 29th, on Taobao and Juhuasuan, the "China made Putian shoes" went online, and the mayor of Putian, Weng Yuyao, personally endorsed 4 brands of Putian, such as Luo Chi, Wang Ying, Si Weiqi, Voight, and said that Putian people "should make good Chinese shoes with international standards".

In less than 4 days, the mayor played more than 500 thousand videos of shoes online, 7 shoes sold nearly 80 thousand pairs, and on the first day it sold an average of 4 seconds to sell a pair of records.

Among them, Miss Vic's high rainbow canvas shoes sold more than 1 pairs in 4 days.

According to incomplete statistics, in just 4 days, more than 10 million people are concerned about Putian's good shoes through Taobao, Juhuasuan and many other channels.

Yesterday, 17 brands of Putian shoes were in Taobao.

On sale, the first hour of activity starts, with an average of 7 pairs per second.

It is understood that at present, all participation "

"Putian good shoes, the manufacturing standards are far higher than the domestic standards or even international standards: take the Rocky's vulcanized sole as an example, compared with the national standard, the sole must be higher than the 20 thousand bending standard, the sole can be folded 100 thousand times; the outdoor of Luochi.

Up to 85%, and the national standard for outdoor shoes is 40%; Voight basketball shoes endurance test can be done 60 thousand times, not only far beyond the national standard, and even more than the 40 thousand famous foreign brands endurance test.

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Alibaba group will use Taobao, Juhuasuan, rural Taobao and other platforms in the future to sell, sell and sell gold coins and other important marketing channels. It will support excellent products and businesses endorsed by the government and associations.

It will also build a training course through Taobao University and industrial belt, industrial park, government and Industry Association to help sellers fully understand the value of the electricity supplier.

In the end, we will use the "Internet +" approach to help the local to truly realize industrial pformation.

Zhejiang Pinghu suitcase, Guangdong Shunde kitchen electric, Guangdong Shantou toys are expected to first join the "China made" plan.

This morning, nearly nine hours, Song Bin, general manager of Si Wei Qi sporting goods, shouted at the WeChat group of "good shoes in Putian": "who will drop off the chain and destroy the brand image of Putian in the sale of goods on this line, and we will not bring them to the shoe company after all!" 17 Putian independent brands and nearly 100 sports shoes were unveiled today for the first time in the capacity of "Chinese made and Putian good shoes", attracting the attention of the whole nation and even overseas media.

In many people's impression, Putian has a reputation for producing fake and inferior sports shoes.

As early as the 80s of last century, Putian began to do the processing for world famous sports shoes brands such as Nike, Adidas and PUMA, and accumulated a large number of world-class shoe making technology and experience.

However, with the rising cost of raw materials and labor, brand manufacturers have moved factories to Vietnam, Indonesia and other places, and the shoe industry that has been walking in Putian for more than 30 years has begun to feel weak.

According to the data, there are about 3000 factories with independent production capacity in Putian. The annual production capacity of sports shoes can reach about 2000000000 pairs, but the maximum spare capacity is over 1 billion 200 million pairs.

In order to survive, some enterprises have to take the wrong path, and "Putian shoes" have become synonymous with "counterfeiting".

In the pursuit of counterfeit goods, Ali and Putian were accidentally linked.

On Taobao, Putian is closely related to the words "high imitation" and "fake".

According to incomplete statistics, in 2014 alone, Taobao seized more than 120 thousand accounts of Putian sellers, including 32 thousand sellers of repeat offenders.

Many shops from Putian are always "closed" by Taobao.

Blindly fighting against counterfeiting can not fundamentally solve the problem.

How to really remove the hat of the "fake city"? The Putian municipal government and Ali decided to join hands, trying to make some high quality shoe enterprises develop their own brands first, and at the same time, to encourage more merchants to start pformation and become the distribution channel of their own brands.

The enthusiasm of shoe companies was soon ignited.

A week ago, when Alibaba staff arrived in Putian earlier, they found a long queue of shoe makers before the office of the local electricity suppliers association.

They have sent their own brand shoes, and some shoe dealers have rushed back to the company to bring back a series of original shoes.

Previously, the "masterpiece" production of sports shoes and Nike part of the style has 80% similarities, this time in the Taobao sports industry in front of the second, "masterpiece" for the first time will be independent innovation of luminous shoes to show.

"I want to make Taobao love the" masterpiece "Sneakers by loving the Apple phone and the smart powder.

The head of the company said.

Originally due to the sale of holiday and was removed from the electricity supplier Taobao also came.

They participated in a number of training sessions organized by Taobao operations, customer service and other departments. At the same time, they consulted Taobao's operation 2: "can I get another chance to open a shop if I am an online agent for local brands?"

It is understood that at present, all of the "good quality" shoes made in China are certified to be much higher than domestic standards or even international standards. For example, the "vulgi" vulcanized sole is taken as an example. Compared with the national standard stipulated in the 20 thousand fold bending, the soles can be bent to 100 thousand times. The outdoor rubber sole of "Luo Chi" has a rubber content of over 85%, while the national standard requires 40% of the outdoor shoes.

Before joining the "Chinese manufacturing", the commodities provided by merchants must also be sampled several times by the Putian Quality Inspection Bureau.

All shoe manufacturers will sign quality assurance.

Once consumers are not satisfied with the quality of products, Ali's retail platforms will link sellers to advance payments to buyers.

At the same time, Alibaba group's first "field certification" pilot is also being established.

Alibaba group, Putian Electronic Commerce Association and third party certification company will verify the identity authenticity, residential information and contact mode of all sellers who are involved in "Chinese made", and register and confirm the name, site, supply chain information, warehouse location and delivery mode of the goods sold.

These information will be synchronized to the Alibaba, local industry and commerce, public security and other departments after the field certification, and the three party will jointly supervise the enterprises.

Putian sellers who had been sold off because of holiday sales are also expected to get the opportunity to operate online on the basis of "field certification".