After 90, Designers Know More About Women Than Women.

The goddess's new clothes, launched by Oriental TV, designed and auctioned competitions, and 10 goddesses such as Xiong Dailin, Zhang Xinyu, Shang Wenjie and so on, with three outstanding designers on both sides of the Taiwan Strait. Among them, Michelle Ye's post-90s designer, Wen Haotian, is the youngest travel designer in China, and his simple and elegant clothing style is favored by all major brands. Later, he was also a fashion designer of "little time 3", who designed clothes for Yang Mi, Bea Hayden and Amber Kuo.

In fact, beside us, there are two handsome post-90 designers, Zhang Yuhan and Tang Kaifeng, who have opened a clothing design studio called "long but not" in Luo Jia Tang. They hope that every customer can feel "strange and familiar" when they arrive at the store.

What's more, the two boys are handsome, talented and single. They say that although male designers are few, they can understand women better than women. Moreover, they "do not do the goddess's new clothes, only do the girls' new clothes", let every woman become a goddess, they want to let the civilian custom custom sweep the whole city. Jinhua's sister paper, blessed!

When a designer meets Jinhua, a simplified Jiangnan wind

Zhang Yuhan is an authentic Jinhua man, and Tang Kaifeng is a good buddy of his university and a designer from Hangzhou's big company. Tang Kai Feng is a fashion design major. Zhang Yuhan focuses on clothing design management and marketing. The two people can get together to complete a garment from design to sales life.

After graduating from university last year, two people had the opportunity to work in a big company. Zhang Yuhan once worked as an assistant in a clothing company and was hired by the general manager as an assistant. When he chose to go back to Jinhua to start an undertaking, the general manager reluctantly kept it: "if you change your mind, you are welcome to come back any time." Tang Kaifeng refused many companies' high salary hiring, chose to work in a famous design company, in order to learn technology better and better.

In November last year, Zhang Yuhan, who worked for some time, found that he could not keep up with the design dream and invited Tang Kaifeng, who was working in Hangzhou. The two people hit it off. In just two months' preparation, their own brand, "long and unfamiliar", was born on New Year's day this year. Because there are many old clothes shops in the south of the Yangtze River, they decided to open their shop in Jiangbei, hoping to make a way out here.

Zhang Yuhan said that the brand belongs to both Jinhua and the city. "Long but not" is the hope that every customer can have a "strange and familiar" way when they arrive at the store. There are many cloth and clothing shops in Jinhua industrial and commercial city, but mostly imitation, personalized customization and professional design are not many. We want every woman to become a goddess, and we want to let civilians go all over the city of Jinhua.

After months of groping, designer Tang Kaifeng gradually groped for the fashion concept of Jinhua people, and also very suited to his own design style. "The city of Jinhua is highly inclusive and strong in accepting new things. Similarly, the people of Jinhua are also very fashionable and different from the Jiangnan flavor of the little Jasper. I think the girls here prefer the simple Jiangnan style and the details in the atmosphere.

Gentle design for women: perfect for oneself.

In Zhang Yuhan and Tang Kaifeng's view, there is no concept of goddess in life, everyone is a unique individual, and every dress should also find clothes hangers suitable for it. Therefore, they "do not do the goddess's new clothes, only do the new clothes for girls". Good designers can make every woman a goddess. And their dream is to make "long and not" become an independent brand, and insist on doing themselves in the fashion oriented fashion industry.

What did not occur to mind is that the two post-90s boys are targeting the audience of the studio products from 25 to 40 years old.

"Is little meat not supposed to love sister Meng?" Reporters were puzzled by their answers.

"They not only have beautiful and young appearance, but also have a mature mind, elegant conversation, and strong sense and unique taste." Zhang Yuhan understands this kind of "fresh womanhood", a new type of girl nowadays, who is mature, with innocent, lovable and feminine age, has certain life experience and economic ability, and does not blindly follow suit.

"Because it's not that good clothes are suitable for themselves, nor are people with good external conditions able to wear every garment." So there is the concept of "customization" in life. And light mature, the most suitable for customization. "It's the best for yourself. Design should emphasize individuality and uniqueness, and give customers unique products."

Male Designer: better women than women

In Jinhua, male designers are really "rare species". The arrival of Zhang Yuhan and Tang Kaifeng is not a small wave in Luo Jia Tang area.

From the moment they opened the shop, the onlookers saw their aunt drawing and cutting in the shop. They went to the aunt holding the skills of testing, watching the lively state of mind, and raising trousers with long pants. Zhang Yuhan and Tang Kaifeng are gradually getting used to it, and the women around them are gradually becoming accustomed to them, and have become loyal fans. "The young man has a good attitude and patience, and his craft is even better. We are looking for clothes in our area."

Not only in Jinhua, but even in design schools, there are not many male designers. At college, only 6 of the more than 40 people in Tang's class were boys. Up to now, he is still one of the only ones who design clothes, and Tang Kaifeng laughs that he is the only survivor. "Only me, from the university stage, insisted on designing and making clothes. Because I believe that only by participating in clothing can we design good things. "

"Male designers are few but can understand women better than women." Tang Kaifeng seems that female designers in the design inevitably bring some personal emotions, their preferences, jealousy psychology, distinguish between women good-looking or men's eyes more objective. "Women are happy for themselves, men are happy for themselves."

On the other hand, the male designer's design style is more atmospheric, simple and practical, and has a stronger sense of design and screen. He has a great idea and is good at creating a mature and elegant female image from a unique perspective. "Men will also pay more attention to the practicality of clothing, while satisfying the sense of design, pursuing exquisite workmanship, trimming the outline more succinctly and exquisitely, striving to bring the wearer's comfortable wearing feeling."

The insistence and vision of designers after 90

As a very young designer after 90 years or a male designer, Zhang Yuhan and Tang Kaifeng also encountered many difficulties in their entrepreneurial process.

First of all, starting from scratch makes them have to do everything themselves. A few years ago, small popular studios saved many orders. In order to ensure the quality, size, drawing, cutting, and closing, the two people stayed up almost every night, and often only had a meal a day. Cashmere is popular in Spring Festival this year. The handmade double face cashmere is also very popular. It costs a lot of time to make. Zhang Yuhan said that his first hand stitched finished double faced fleece took 14 hours. "To do business, we must do word of mouth. Therefore, we need to be more sophisticated, design introverted, do not flaunt, do not create, moderate atmosphere in order to allow a wider audience.

Most importantly, they want their brands to become famous and let the civilian population lead the fashion industry in Jinhua. "Don't forget your heart." Adhere to this fashionable and practical design concept, adhere to the original brand, adhere to quality. Zhang Yuhan thinks, now the studio business gradually, but it is only the first step, they have a long way to go.

Of course, there is also the question of "women's tickets". Two handsome boys, love problems have not yet been achieved, and let their close friends worry about it. "Finding a girlfriend, designing clothes is more inspiring. Love will make your work more delicious."