Nike Is About To Win NBA'S Jersey Ads.

For PEAK, Lining, Anta and other Chinese brands who are glued to the American basketball market, the killing of giant brands will inevitably reduce their living space. If we want to share a slice of this situation, local brands still need to find ways to compete.

It seems that Under Armour is farther and farther away from NBA.

Despite the fact that Adidas gave up its official Jersey cooperation with NBA for ten years, this opportunity Nike will not "give" to Under Armour.

Thus, in March 17th, when Adidas formally renounced the NBA contract extension (the existing contract will end after the 2016-2017 season), Nike and Under Armour launched several rounds of competition.

The latest news is that according to US media reports, Nike is close to winning the sponsorship contract of NBA's official jerseys, and Under Armour basically withdrew from the competition.

But before the press release, NBA and Nike did not comment on the matter.

According to reports, insiders have revealed to them that Nike and NBA have reached a preliminary consensus on the sponsorship of the official Jersey in the past few days, and the main framework of the cooperation agreement has been put in place.

The important information such as the contract amount and the length of the contract has not been disclosed, but it is said that the value of the contract is likely to surpass the previous one.

The "10 years and 400 million dollars".

The increase in the value of a contract is likely to be related to an important condition in the agreement.

It is reported that in the new contract, Nike is allowed to print the brand logo in the official competition Jersey.

Among them, apart from the brand's "hook" trademark,

The "flying man" logo is also likely to be included.

Prior to that, although Adidas was the official partner of NBA, the brand logo was unable to reach the NBA arena.

Because the previous agreement stipulates that the brand logo of NBA's official Jersey sponsors can only appear on the team's warm-up and training jerseys.

If the news from foreign media is accurate, Nike will be the official NBA competition.

The first brand logo appeared, which is also a major change in NBA's business cooperation.

At present, although the two sides have agreed on relevant terms of cooperation, they do not mean the final conclusion of the cooperation agreement.

In the foreign media coverage, the word "close" is used without exception, indicating that the cooperation between the two sides is only "close".

It is said that the specific agreement will be sent to the NBA headquarters in New York for final discussion, so it will still be a while from the formal signing of the two sides.

However, Nike's position in the US basketball market is bound to attract NBA's attention.

In 2014, Nike and its Jordan brand accounted for 96% of the market share in the US basketball shoe market.

In the NBA arena, more than 75% of NBA players were equipped with Nike shoes, and Nike's influence in NBA surpassed Adidas, which has official status.

In addition, in the 2014-2015 season, Nike's NBA endorsement star was far ahead of 283, and Jordan's brand ranked third in 39 place, far ahead of Adidas's 70 people.

Among them, Lebron James and Kevin Durant, the two most popular sports shoes, are the spokesmen of Nike. Besides, Nike and Jordan brands also have big stars such as Kobe, Paul, Wesbrook and Harden.

All in all, the unofficial Nike is an absolute "big guy" in the NBA arena.

Of course, Nike also wants to "correct" its non official status, which is why it actively participates in NBA's official Jersey cooperation.

Although the news of the Jersey cooperation has not yet been confirmed, NBA will surely be willing to become the official partner of the world's largest sports brand.

If the two sides finally reach an agreement, there will be numerous Nike hooks in the NBA arena starting from the 2017-2018 season.

Adidas, who gave up the Jersey contract, plans to increase its strength on the NBA superstar endorsement, increasing the number of endorsements from 70 to more than 140 by 2020.

The Jordan brand is likely to appear in the official Jersey contract with Nike to expand the share of the basketball market.

If the news is true, Under Armour is defeated in the war against Nike's robbery of the Jersey contract, and this ambitious young brand is bound to deploy a new NBA strategy to catch up with Nike.