A Good Shopkeeper Decides The Benefits Of A Store.

Although the sparrow of the terminal store is small, it is full of all kinds of organs. Every detail of the shop may be closely related to its performance. As a manager of a terminal store, the store manager is both a team leader and a terminal executor, who manages the store capacity. Size is very important, that is to say, he shoulders the key task of store performance. Therefore, it is often said that managers are easy to find, but store managers are hard to find.

In a famous high-end shopping mall in Nanjing, such a Menswear counter has a usable area of only 24 square meters. However, it has kept the first floor of the store's performance for four years in a row, with an annual turnover of over ten million yuan.

stay Chengdu A high-end shopping mall has a central island location clothing counters, the area is less than 30 square meters, and even because of the location of the counters, the counters are complete. brand image It is impossible to display, but its performance is the first place in the shopping malls, with an annual turnover of over ten million yuan.

Also in Chengdu, the High-end shopping malls Another branch of the store, because of the surrounding business circle, the mall has a very poor flow. The whole floor sometimes does not exceed 30 people per day. But the performance of a special store is far ahead, and it has always been far more than second, and of course it has always been the first floor.

In contrast, some shops have such confusion: shop opened, money invested, and located in the best location of the shopping mall, salesmen are also paid high salaries, but their performance is not up; the same brand stores in the same city, other shops are very good, but the home is not good; other people's shopping guides are very hard, but this family's shopping guide is not good; compared with other stores, the goods are the most, but they never produce results.

The same city, the same climate, adjacent locations, similar brand positioning... In the same market environment, the starting point of stores is the same, but why is there a gap of several times or even more than ten fold? How come the excellent performance of those excellent stores? What are the reasons for achieving their outstanding performance? What indicators should be taken to grasp the performance trend and the main crux of the store? How can we enhance the manager's business capability and double the store's performance?

I have visited these high performance shops, and they have such defects in their daily and local interests: they may not be in the best position, nor the largest area. The brand is not the earliest one to enter. But when you go into these stores and get a thorough understanding, you will find that these excellent stores have excellent store managers who are the most important factor in the growth of stores.

Do not open shop to see the boss, earn no money to see the manager! Nowadays, investment clothing chain stores are springing up everywhere. But what is the profitability of each store? One of our key roles is our store manager.