Only By Taking Advantage Of Weaknesses Can We Seize The Hearts Of Buyers.

As long as you accurately grasp these weaknesses of buyers, ensure that your online store business is soaring.

Weakness 1, Taobao buyers generally don't like to be the first test product for your new baby. So when you have a new baby on the shelves, you must first try yourself, understand the product better, and sell the first one as quickly as possible.

Weakness 2, because online Taobao relies on pictures and characters, so the pictures must be taken as real as possible.

It must be detailed and not exaggerated.

Weakness 3

You like to follow suit.

Similarly, the more people who buy more, the more people they care about, the same thing on Taobao, the same price.

People who sell well are bought every day, but those who do not have good intentions hang up for a year or two.

Weakness 4, Taobao buyers like to follow blindly. The more crown class sellers are, the better the store business is.

The same thing, the same description, if a Taobao buyer buys a crown shop, he will not wait for a word without a question.

And a seller who has only one or two hearts, the buyer will ask in detail and detailed questions again, hesitant and hesitant, so we must try every means to let the buyer completely believe you!

Weakness 5, buyers like to chew the cheap, so stores must have a very low price merchandise.

Weakness 6, buyers are most concerned about the commodity itself, so again, the quality of goods must be too hard.

Weakness 7, Taobao buyers are lazy, as Taobao sellers are more laborious, can not pet buyers, but also meticulously assume their own responsibility.

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To do this, branding should re-examine the functions of shopping guide and redefine the service of stores: the service is in the nuance, and the strength of detail should be paid attention to.

More and more brands recognize the "face to face" principle, and begin to upgrade the terminal stores and enhance customer experience as an effective way to upgrade brand names and spread brand culture.

Some brands with originality in the concept of product design hope to keep improving the overall image of the store, thus setting up some personalized service methods for the store's service.

And the brand that is deeply under the pressure of product homogenization seems to prefer to seek characteristics in the service aspect of shopping guide, so as to enhance the combat effectiveness of the brand.

In the era of customer experience, it is a service to fight.

However, in the process of serving consumers, there is often too much, which makes consumers feel embarrassed by excessive enthusiasm.

Many excellent shop managers tell us with their experience and achievements that the best service is to pay attention to details.

Takeda Youchi, a famous Japanese shop marketing expert, used the SI rule of lancester to store in the shop, which is the identity of the shop. This identity refers to the store in the eyes of the customer, the shop in the eyes of the shop assistant, and the shop in the eyes of the operator.

That is to say, shops should present their ideal customers to customers, but most Chinese clothing stores can hardly do this.

In order to improve operational efficiency, many shops are doing crazy additions, increasing operation items, increasing variety and increasing sales promoters, so as to achieve better turnover.

Managers stubbornly believe that more is better than less.

In fact, to achieve perfection is very difficult. The short-term goal of growing store managers should be to compete in the first place in a certain area, which is equivalent to the positioning principle of retail industry.

In many shops, the style is set up so that one aspect can be unique in the region.