The Wealth Secrets Of Clothing Brand Image Shop

The more bold the clothing store is, the more daring it is to use the color. It seems that there is no unsuitable color, only with unsuitable colors.

At present, the two major trends of clothing stores are the addition of large flagship clothing stores, and the return of color to clothing stores to replace the minimalist style that has been popular for many years.

The decoration of franchised stores or brand image shops has gone through the washing of fashion trends.

In the early days, clothing stores once decorated for ten or twenty years, almost unchanged.

Starting in 80s, it can only take five to seven years. Over the past two years, more and more shops have adopted progressive decoration methods, and districts have been redecorating.

Moreover, with the increase of flagship stores in the domestic brands, the major clothing brands are willing to spend their money on decorating shops and pay more attention to the decoration and decorating of the shops.

Many brands of clothing stores are

Dare to use various colors to build flagship clothing stores.

The design of the fashion store has become the main soul of the clothing store, and the minimalist style has "retired".

For example, Japan's Commedes Garcons is based on scarlet.

Famous shop street; the ceiling of Morgan flagship store on Champs Elysees is also large red; Energie store is bright red and yellow and pink.

Mandarina Duck's clothing store is designed with yellow and light blue collocation, while Celio Sport takes orange as the keynote.

The design of some brand clothing stores in China also uses bright colors in colors.

For example, 361 of the brand stores use bright yellow as the main color.

And Lining's shop decoration favors the big red.

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In addition to the two major trends of clothing stores, in addition to the opening of large flagship stores, the other is the return of color to stores, replacing the minimalist style that has been popular for many years.

Today's storefront design, besides the emphasis on bright colors, broad grounds, and the planning of leisure space and dynamic facilities, is also full of poster and video screens.

There are few innovations in furniture shape, quality and display.

Whether it is a popular shop or a top store, it is almost impossible to resist this trend of color as one of the ways to mold the brand style in the shop.

For example, Japan's CommedesGarcons uses scarlet as its main color in the rueduFaubourg-Saint-Honor shop decoration of Paris's famous shop street; the ceiling of the Morgan flagship store on Champs Elysees is also large red; Energie shops use bright red and yellow and pink everywhere.

MandarinaDuck's shop features yellow and light blue designs; CelioSport uses orange as the keynote.

The Citadium of Paris, the Andaska of Burton, ForumdesHalles shopping center, Andaska of Bercy, Diesel of Tokyo, Kooka of the left bank of Seine River, and Etam of MiuMiu and Rivoli street all call for "big".

Not only the actual area of the store is large, but also various spatial plans are used to make consumers feel a sense of spacious.

For example, Citadium wide entrance space, set up two groups can see the internal parts of the escalator; Kooka, BMango and other storefronts emphasize consumers walking around spacious and comfortable, there will be no H&M like display crowded.

However, under this trend of space, the interest rate per square meter of each shop is greatly reduced.

In addition to the spacious shopping space, shops also add comfortable and leisure furniture facilities.

Such as Kenzo in SOHO District of New York, HugoBoss in Paris's Champs Elysees, 1.2.3. in Rivoli street, etc.

Although Kiabi has not yet formally installed a large sofa in the center of the store, trying to wear comfortable seats and using soft color design has increased the comfort of shopping.