Unscramble The Secrets Of UNIQLO SPA Mode

UNIQLO's SPA is not a massage, but a private brand retailer business model.

The SPA mode of UNIQLO is made up of four modules: production, retail network and channel, logistics system, and merchandise planning. The whole business mode is based on healthy and long-term development. It connects the garment with a non-standard product with the standard thinking of industrialization.

1986 by the United States

First put forward, but it is fully applied and carried forward by UNIQLO.

The SPA model was very successful and helped its founder Ryui Masa become the richest man in Japan, and Mr. Ryui Masa was also known as the third generation of Japanese business God.

I use plain language to say SPA of UNIQLO.

That is: fast, steady, precise, quick production logistics, stable business operation and fine style selection.

Van Gu also wanted to follow the UNIQLO template at the very beginning, but the operation system of UNIQLO was accumulated and precipitated for thirty years, including a large number of professionals who need a large business system. They need to accumulate and precipitate for a long time.

The fabric selection and pricing strategy of the cheap shirts and T-shirts in the year were all very failed. They only priced at the exchange rate level, ignoring the core value of the new global supply chain of the production of the UNIQLO production in China and the consumption in Japan and Anglo American law, which led to the loss of quality assurance at the beginning of all customers, so that everything eventually became a bubble.

UNIQLO SPA mode is not simple, through the R&D center to grasp the trend of fashion, commodity planning department for commodity planning and production marketing plan, production management department to manage the factory production, through the rapid logistics system to new products to the retail network, the whole process is fast and strict.

UNIQLO can accurately capture the needs and trends of consumers, improve logistics efficiency by simplifying the supply chain links, and unique and forward-looking commodity planning leads the trend. At the same time, effective management mechanism and strong executive power also achieve rapid return of funds.

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The "TDC small batch purchase" special area can display 5 to 1000 to order products in small quantities. Through cross platform advantages, we should strengthen online and offline integration and promotion.

Zhou Qiliang pointed out that TDC will help SMEs catch business opportunities through the comprehensive promotion strategy of websites, exhibitions, publications and mobile applications of "four in one integrated platform".

The online trading platform of the "small volume purchase of TVDC", which complements the "small batch purchase" area set up by the TDC at the global exhibition, complements each other to attract more buyers. With the support of the entity trade exhibition, the online and offline mode can help the buyer win the buyer's confidence, and at the same time, it can integrate the marketing strategy to make the promotion more effective.

If the buyer wants to further understand the product details in the exhibition, simply download the HKTDC Product Magazines App with the mobile communication device, start the identity of the buyer, and scan the exclusive QR code next to the favorite product in the "small batch area", and instantly get the detailed product information of the relevant suppliers and conduct online pactions.

Zhou Qiliang said, "this comprehensive platform will enhance the efficiency of promotion so that suppliers can promote the use of less resources, and link up with the best buyers in the world.

At the same time, they can expand their customers and reach more diversified buyers, including importers, retailers, TV shopping channels and online retailers from emerging markets. "

The "TDC small batch purchase" now shows more than 6600 suppliers with over 100 thousand products, and the online sub area has recorded 1 million 600 thousand buyers' enquiries.

The "online trading platform" has also been reacted so far. It has received orders from over 70 countries and regions. Buyers come from traditional markets such as the United States, Australia and the United Kingdom, and also from emerging markets including the mainland, India, Indonesia, and even countries with less trade contacts in Bosnia, Herzegovina, Brunei, Botswana and Venezuela.

As long as the suppliers, including advertisers or exhibitors, and PayPal commercial accounts are charged for the collection of online pactions, suppliers can directly trade with the global buyers in the "TDC small batch purchase" zone.

The TDC will exempt from the first two years of service fees and commissions.

Buyers can choose to pay through PayPal account, UnionPay card, credit card, credit card or bank account.

PayPal does not charge for account opening and management fees, but only one percentage of the amount of the paction will be charged after the supplier receives the order.

When the buyer confirms the paction, the sum will be deposited into the supplier's PayPal account immediately.