Garment Industry: Improving The Utilization Ratio Of Enterprise Funds

The growth rate of the garment industry is still in the process of bottom up, and the fluctuation of net profit is bigger.

The notice of the Ministry of Finance and the State Administration of Taxation on the adjustment of the export tax rebate rate for some products pointed out that since January 1, 2015, the export tax rebate rate of some products has been readjusted again, of which the export tax rebate rate of clothing exports has increased to 17%, and the full amount of tax rebates has been achieved.

In this regard, Zhang Xiying believes that this helps enterprises to reduce export costs and enhance international

It will bring benefits to the entire textile and garment industry.

Data show that in February 2015, China's textiles and clothing

The amount is $21 billion 675 million, a decrease of 15.14%, up 99.31% from the same period last year.

From 1 to February, China's textile and clothing exports totaled US $47 billion 215 million, an increase of US $6 billion 100 million compared with the same period last year, an increase of 19.6% over the same period last year.

Textile and garment exports are recovering.

Zhang Xiying believed that

Experienced substantial fluctuations in raw material prices in recent years, the product shuffling the stock market, facing the opportunities and challenges in 2015.

He made two suggestions for the development of the textile and garment industry. First, pformation and upgrading, upgrading the added value of products, and actively developing Internet sales channels.

Two, we should make rational use of financial derivatives tools, reduce spot inventories, set up futures stocks at low positions, and improve the efficiency of enterprise capital utilization.

She said: "the economic recovery in Europe and the United States, represented by the United States, is expected to stimulate corresponding export orders growth.

At the same time, the continued depreciation of the RMB exchange rate in the near future will further promote the recovery of industrial exports.

According to the analysis of the industry, the depreciation rate of RMB against the US dollar is 1%, and the sales profit margin of the textile and garment industry will increase by 2% to 6%.

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Although the birth of the sub line can bring high profits to Armani group, such a pattern often comes with corresponding risks, such as reducing the brand value, losing core customers, blurring the brand positioning, abusing authorization and losing the brand reputation, and ultimately become a non recognition member in the market.

Why on earth can Armani avoid such risks and make its group more flexible in every class of consumers?

The brand strategy model of Armani group is Pyramid type.

Each sub line will serve different groups of people, have different competitors, occupy different heights in Pyramid, and have different output accordingly.

The whole Pyramid takes the designer as the core, representing the different levels of the designer's mind and soul respectively. The highly unified design style benefits from the pure broken family management. The management scale and relative fixation can ensure the consistency of the product and ensure the continuity of user experience.

Those Armani did the right thing:

1. a highly stable and less hierarchical management group has inherent consistency in brand interpretation.

There are 200 private ownership, and the design level is highly autonomous. Brand strategy does not need to be influenced by the decisions of major shareholders.

3. there is a clear demarcation line between the low end secondary line and the mainline, and each has different marketing networks, so that the consumer groups are independent and non aggressive.

4. even with the lowest price line Armani Exchange, pricing is still about twice as high as that of fast fashion brands.

Fast fashion brands are the bottom line for luxury development.

5.Armani Emporio is a very special sub line for brand. Not only is it the only sub line that goes with the main line to the T stage of fashion week. Every time we enter the fresh market, we will first settle down with the mainline. Only these two lines get better sales, will the other sub brands be launched one after another.

In the 6.2005 year, the advanced custom line was launched to cap Pyramid and consolidate the luxury positioning of the brand.

7. Armani does not pretend to be a fashion art. He pursues practical, comfortable and simple clothes.

With the cancellation of the majority of luxury brands, Armani is still able to add bricks and mortar to Pyramid, which is largely related to the development history of the brand.

In the age of brand, when the brand was quite young, it caught up with the 80s Italy brand rise, and soon launched another sub line brand. These sub cards grew along with the main line and had their own unique personality. Giorgio Armani's famous "autocratic" management style also largely guaranteed the unity of the group.

Armani's hotels, restaurants, book bars, cafes, homes, and chocolate and floral art can be collectively referred to as lifestyle consumption.

But for luxury goods, lifestyle is not a good word.

It sounds like the words that are fleeting and fast consuming, which are not compatible with the eternity and classics behind the luxury brand.

The two words of "luxury" represent the value beyond the product itself and the expression of the personality and identity of consumers.

The experience of sensual pleasure represented by luxury brands also spawned the development of life style cross-border extension.

Such development is not entirely a bad thing.

From the different angles of the product to show the designer's personality and brand connotation, to a certain extent, is a complete experience of brand spirit.

For example, Armani furniture, in addition to furniture finished products, the brand also provides the design of personal space; the Amani Residence Hotel itself is a kind of expression close to art, even cafes, restaurants, floral art, is a part of the designer who hopes to create achievements that are pervasive and fully relevant.