Summit: Focus On Product Development And Face Market Diversification

Peak in the military family, from childhood to develop a good moral character. After graduation, he went to work in Laiyang fur and leather factory. Two years after entering the Laiyang fur and leather factory, as a technical backbone, they were sent to Macao lean leather factory for further studies. In 1994, after serving for 11 years in Laiyang fur and leather factory, Gao Feng resigned and rushed to the tide of market economy.

Accumulate thick and thin achievements

The 90s of last century Leather Market It is occupied by a large number of leather products abroad, which has caused a great impact on leather enterprises in China. If you want to stand in this market, you must create your own characteristic products. Therefore, how to improve the grade of finished leather and give the raw material with a lower grade and a higher market value, that is to say, "changing the skin to make the leather better" has become the top consideration of the summit.

He believes that with the growth of the market economy, the price of raw materials is high, the raw materials of low grade raw materials are increasing, and the customers of finished leather will also be more and more picky. Under such industry and market background, "bad skin and good leather" will surely provide greater value for the development of leather enterprises.

With this idea, peak set up its own company in 2000, Shandong Tam Mao Chemical Technology Co., Ltd. (hereinafter referred to as "Tam Mao technology"). At the beginning of the establishment of the company, the peak was to enhance the leather grade rate as the R & D direction of the company. In the fierce competition of leather market, the "skin to skin" project became the market entry point of TAM Mao technology, and also became the foothold of TAM Mao technology.

Looking for opportunities from challenges

Since its establishment in 2000, Tam Mao, like other enterprises, has experienced all kinds of tests brought about by the market. From the financial crisis to the rising price of raw materials and the rising cost of labor, it faces a number of barriers.

In 2014, the leather industry was affected by the turbulence in the transformation and upgrading of downstream footwear enterprises. It is gratifying to note that TAM technology sales in 2014 have increased substantially compared with 2013, and opened up new markets such as Zhejiang and Tongxiang.

A traditional industry with pressure of cost increase and pressure from outside competition can still maintain good growth in the environment of economic downturn. The summit said that although the development of shoemaking enterprises was not optimistic last year, orders fell somewhat, but this improvement and upgrading of products is a rare opportunity. We regard the market as the best teacher, understand the demands of upstream enterprises for products from the market, provide corresponding solutions, combine products with technical services, and introduce products that can best meet the needs of the market.

The peak thinks that leather chemical industry is a challenging industry. If you do not earn money in this industry, you can only blame yourself for not taking good care of it. It is also the strength of perseverance and bravery that Shandong people have in their bones. The peak will take place in the early days when enterprises are established and foreign enterprises occupy the whole Chinese market.

Talent is the first resource for development.

Now, after 15 years of development, Tay Mao Technology It has already had a certain influence in the industry, and has become a leather chemical enterprise recognized and supported by many famous leather enterprises in China. Gao believes that enterprises can achieve today's results, and the core resources and competitiveness are talents.

With the rapid development of the company, the lack of reserve power has become one of the important factors that restrict the development of the company, which directly affects the R & D, market expansion and overall performance of the company.

The summit said that the focus of the company's human resources management in the next five years is to strengthen the construction of the talent team, especially to intensify the introduction of key personnel in key positions. Through the company's good development platform, we should strive to build a team of professional managers who are good at business and management. By improving and constructing the company's internal training system, we can further improve the overall comprehensive business level and management ability of the existing personnel, explore the potential of the existing staff in the company, optimize the personnel structure and post, and enhance the overall competitiveness of the company through scientific and rational recruitment and training mode.

Improving quality and serving customers

Tam technology has been committed to building autonomy over the years. brand "Tai Mao taimore", and focus on product development and quality, important raw materials are imported from abroad. In 2015, the development direction of new products focused on various series of coating, focusing on green environmental protection, advocating the trend and fashion of finished leather.

In order to meet the needs of the market, in 2014, Tai Mao has made remarkable progress in the research and development of differential skin repairing, covering, and two layers of waterborne environmental friendly direct coating materials. It has improved the quality of customers' products, reduced the cost, and won the unanimous recognition and praise from customers. In 2015, on the basis of maintaining its original characteristics, the company will push forward the skin and leather products again, and the new products will further upgrade their performance.

This year, Tam technology will deploy from four aspects: brand, management, team and market. In terms of market development, Haining and Southeast Asian markets will be intensified, the Hebei market will be strengthened, Guangxi offices will be established, the Guangdong market will be exposed, and Guangzhou and Shanghai leather exhibitions will be promoted to enhance the influence of Tai Mo technology. In three to five years, Tam technology should not only lead fashion and bold innovation in product aspect, but also actively explore advanced enterprise management mode in operation and management, and will absorb excellent employees as partners in the further development of enterprises.

Only by putting the development first and making the products more sophisticated can enterprises serve customers better. Peak said that in the next three years, leather chemical industry will face an urgent transformation and upgrading. At the same time, he also knows that the road to optimize the structure will not be smooth. He believes that the ability of a company's R & D team is limited and far behind the development of the industry.