Grasp The Purpose Of Clothing Display Design

The main purpose of display design of clothing retail stores is to promote product sales and serve marketing.

From the perspective of the operator, attracting customers to increase sales, using display skills, creating eye-catching visual marketing mode, fully attracting customers' attention, and creating a store image.

From the perspective of consumers, according to consumer psychology, through display, consumers can feel cheerful and willing to shop.

In a specific environment, consumers can see, touch and try to achieve the purpose of sales.

For the shop itself, it is convenient to sell, make full use of the store space and facilitate the merchandise management.

In short, it can play the role of selling, persuading, showing, telling, explaining, entertaining and inspiring.

The design is not only the planning of the space, the reasonable display, but also the introduction of commodities, the display of the trend of a brand commodity, the enhancement of customers' desire to buy, and the help of merchandising, so it also has the function of persuasion and persuasion.

By creating and displaying the space environment, we plan, purposefully and logically display the commodities.

And strive for the corresponding influence on the customers' psychology, thought and behavior.

Another purpose of display design is to spread.

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Corporate image and brand concept are the key contents of visual merchandising.

Clothing is not only a material that can be seen and touched, but also a kind of culture.

Through the successful shaping of the store image, we can create some artistic conception and atmosphere to convey its unique brand culture to consumers.

With the intensification of brand competition in domestic apparel industry, enterprises need to face up to the display design of stores to achieve more sales interests and expand brand influence.

The spatial design of clothing retailers refers to the designer's segmentation and reasonable distribution of retail space, so that it can meet the sales habits of the brand and the shopping habits of the local people, including two aspects of the store and the store.

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Shop decoration is just like office decoration design, which has the basic requirements of office decoration design. The decoration design of bedroom decoration has the requirements of bedroom decoration design, so shop decoration is no exception.

(1) the facade of the storefront should be basically unified with the form and style of the surrounding buildings; the relationship between the partition of the wall and the volume, proportion and facade scale of the building is more suitable; the combination of various forms and factors of beauty in the shop decoration should be focused on the following aspects: the master and the subordinate should be clear, the rhythm of the changes and the sense of rhyme should be compared.

(2) population and shop windows are the key parts of the storefront. Their location, size and layout should be determined according to the specific conditions of the shop's flat form, location environment and storefront width.

The location and scale of store population, shop windows, plaque, advertisement, logo and shop badge are suitable for store decoration and have obvious recognition and guidance.

(3) make full use of and organize the edge space of shops, such as shop front arcade, column portico, and street activity space under overhanging awnings.

These edge spaces are the outward expansion of the interior space of the shops, the inward extension of the outdoor commercial streets, the intermediary space of the internal and external environment of the shopping malls, and the space nodes for the distribution and detention of the crowd, and the pedestrian system of the streets and lanes.

This space should be open, flexible, convenient for shopping, and can be used for relaxing and viewing.

(4) the color treatment of store decoration plays an important role in the shaping effect of perfect storefront.

Store decoration should make full use of the contrast and harmony of colors, so as to enhance the artistic characteristics of modeling, enrich the effect of modeling and create an ideal visual charm.

Under normal circumstances, the color tone of the shop is suitable for bright colors. Prominent components or key parts can be matched with corresponding contrast according to their physical characteristics and the need to embody the commercial building decoration atmosphere.

In order to highlight the identities of stores, the brand, logo and logo of storefront can also be used with high-purity and vivid colors to give people a visual display.

(5) there are many kinds of materials suitable for store decoration. The texture, texture and natural color of materials should be properly applied in store decoration.

Shop decoration, shop decoration is basically the same as building external wall and roof decoration, should consider its material is strong and durable, can withstand wind and rain invasion and has certain anti exposure, store decoration anti freezing and corrosion resistance.