Effective Strategies For Display Design Of Clothing Stores

　　 How to do well the display design of clothing store? Stuffed display refers to the form of self selected merchandising in a store. Customers can choose the goods they need directly from the products they are displaying. This is a modern, non sale form, which combines display and sales together. All the goods are hung or placed on shelves and counters. Customers can freely select them without repeated inquiries. This way is convenient for customers, makes them feel natural and casual, and is easy to stimulate customers' buying interest.

The word "conspicuous" does not mean simply "visible", but from a customer's point of view, how to make a product stand out is the most important thing. Goods that are not seen can not be sold, and goods that are not easy to see are not easy to sell. The so called "conspicuous display" is to sell the goods that are most likely to be sold, and to set them up with the conspicuous place and height Chr (34) as far as possible.

It is emphasized that display can be regarded as a special case of "special exhibition". It is an immediate display of Chr (34) based on climate and seasonal change. It is the most commonly used method for stores or departments operating seasonal commodities. Chr (34) seasonal characteristics are highlighted, such as four seasons clothing management, such as "summer cool" and "cold winter" commodities.

near display It can also be called "easy to choose display", that is to say, the merchandise in the store should be displayed on the principle of convenient customer selection, except for some special commodities, such as watches and other small valuable goods, as far as possible, it is displayed on the easy location. Therefore, close display must first consider the relevance of goods and then classify the display. The scale, industry and policy of each store will also lead to different classification methods and resettlement places. This kind of display will bring more convenient shopping behavior to customers when using the reasonable and centralized display and display method, and also improve the volume of the store itself from the operation side. Management level 。

In addition, the easy choice of display is easy to take advantage of. Exhibition scope It should be displayed according to the order of easy taking, and the products that are salable and planned to be promoted can be displayed in high efficiency. The display design of clothing shop is the most direct and effective advertisement of clothing brand. When customers enter the store, the first thing to concern is store, shop door, promotional material at the door, it not only plays the role of foil, but also stimulates the customer's desire to buy. We can create a good image cognition on the visual character of the publicity material itself.