Revelation Of China's Garment Industry Development Report

In the creative industry of clothing, it is very necessary to combine culture and brand idea with innovative thinking so as to make Chinese clothing brand stand in the forest of world fashion.

There is a close connection between brand and culture: brand is the carrier of culture, showing the unique charm of culture, culture is the soul of the brand, supporting the rich connotation of the brand, and Shi Ningjie's entrepreneurial spirit in the brand. Cultural innovation promotes brand development, and cultural innovation promotes brand prosperity.

at present Chinese clothing brand culture innovation This is the situation. The brand culture innovation consciousness has not yet formed, and has not yet been combined with advanced technology, ignoring the talent resources.

In the process of cultural innovation and brand development in the future, cultural innovation needs and Innovation of management and operation mode In combination, cultural innovation needs to be combined with advanced modes of communication, which needs to be combined with brand connotation, combined with human resources development, and needs to be combined with corporate social responsibility. Only in this way can the brand's charisma come directly to the consumer's heart, thus forming a sincere, innovative and powerful brand culture.

Over the past decades, under different social and market conditions, Chinese clothing enterprises have adopted different models, but they have been well adapted to the market at that time and enabled enterprises to grow and expand.

At the present stage, the extensive mode of simple manufacturing is transforming to the fine mode of brand management, and gradually becomes the need for the future development of Chinese manufacturing industry, including clothing. With the change of world economic structure and the development of Chinese economy, the brand of China's local manufacturing industry is ushering in the most rising era, whether from the internal environment or from the external environment.

The Chinese market in the era of brand rise has different characteristics from the past: the middle class is forming, the consumption is rapidly upgrading, the core consumer groups are younger, the Chinese consciousness has risen unprecedentedly, the niche market has begun to take shape, the commodity pays more attention to personal feelings, promotions are essential, consumers are more proactive in obtaining information, and the retail channels of clothing are more diversified.

At present, China's apparel industry is standing in the face of key historical nodes. Chinese garment enterprises need different modes to cater for and adapt to this era and market.

formation Core competitiveness of retail market Enterprises emphasize market and consumer positioning, location strategy, store settlement, product structure, price strategy, store layout, product structure, price strategy, promotion strategy and staff management, so as to form their core competitiveness so as to form their core competitiveness.

It is necessary to form a new era of consumer market insight, to further insight into Chinese consumers, to learn adaptive changes, to create niche markets, to grasp the buying drivers of different classes of consumers, to create new channels, enhance design capabilities, create value for beauty, to impress the "key minority", to control the implementation of key success factors, and to create healthy files for brands. We should form the whole industry chain integration force, integrate the industrial chain, integrate the ecological circle, and cross industry integration.