SMCP Achieved Huge Breakthroughs In Revenue Last Year

The US private equity giant KKR & CO LP (NYSE:KKR) bought the Sandro parent company in 2013, and had the majority stake of Maje and Claudie Pierlot, the three largest French luxury group, SMCP Group began to accelerate the expansion of Asia.

In 2014, 15 stores were opened in China and entered the Singapore market for the first time.

The group also acquired its Hongkong partner AZ Retail.

The French fashion group's SMCP Group 2014 fiscal year with light luxury brands Sandro, Maje and Claudie Pierlot broke through 500 million euros, reaching 508 million 600 thousand euros, an increase of 20.5% over the 422 million 100 thousand euro in fiscal 2013 and a growth rate of over 20% in fifth years.

The same store sales recorded an increase of 1.7% throughout the year.

The local market increased by 0.9%, a 2.3% decline from the previous year, and sales in the UK, Spain, Switzerland, Germany and Italy were all positive.

By the end of 2014, the total number of stores in the group reached 975, of which 805 were direct stores, and the remaining 170 were local cooperative sales outlets with retail partners in the Middle East, South Korea and Russia.

For Asia, etc.

The penetration of SMCP Group accounted for 41.5% of international sales in the previous year, compared with 35.2% in the previous year.

Daniel Lalonde, group chief executive, said that this year it will continue to selectively invest in a market with great potential for development, so that international sales will catch up with local sales. Specifically, it plans to open 90-110 new stores worldwide, 20-30 in mainland China, and the first time to enter Rui Dian and a number of countries in the Middle East.

It will focus on expanding market share and ultimately becoming a global leader in the field of light luxury.

The online market is also the development focus of SMCP Group.

In 2014, the group's online sales increased by 49.2% over the same period last year.

Daniel Lalonde did not disclose specific sales, but he hoped that the proportion of e-commerce sales could increase to 10%-20% in 3 years.

In addition, accessories category also has huge room for development, which currently accounts for only 5%-8% of total sales.

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Apart from the fact that the Chanel brand itself will enter the electricity supplier, its three M tiers d 'Art advanced handcraft workshop (including gloves workshop Causse, cap making workshop Maison Michel and Scotland knitted brand Barrie Knitwear) of its subsidiary Paraffection will go ahead one by one, and it is estimated that a separate e-commerce website will be launched by the end of this year.

Bruno Pavlovsky said that these three advanced handicraft shops are relatively small, and developing online sales helps to expand their customers and businesses.

In fact, in 2014, Bruno Pavlovsky still insisted on the idea of only making boutiques. At that time, he still hoped that consumers could go to boutiques to feel Chanel's service.

When he was interviewed by the founder of BoF Imran Amed, he expressed the reason why Chanel did not carry out the online sales of accessories and clothing, saying "fashion needs people to see, touch, feel and understand."

And this sudden change, Bruno Pavlovsky explains, "doing business is actually a pformation, an evolution that can better serve customers.

What we need to do now is to better serve the electronic services rather than the popular ones. "

In fact, there are more than one Chanel.

Fendi also announced that it will launch an e-commerce website this year, initially offering 28 European delivery services, and opening the Japanese and US markets later this year or 2016.

Fendi chairman and CEO Pietro Beccari has confirmed the news: "this is a way of customer service."

It is said that the women's clothing series will be sold from February.