Some Luxury Goods Will Soon Increase In European Market.

Europe is the most concentrated market of luxury brands, as well as the prosperous place of Chinese consumers and buyers.

Exchange rate fluctuations have allowed more and more luxury brands to join the rising ranks in Europe.

Reporters learned from Italy that the two major brands of Cartire (Cartier) and Hermes (Hermes) are about to raise prices.

As the euro continues to decline, consumer spending in Europe is equivalent to a discount.

If the unit price is 1200 euro, it will cost more than 1 yuan a year ago, but only 8200 yuan in the near future, saving nearly 2000 yuan.

As a result, the number of shoppers in Europe has increased significantly, and the profit margins of luxury brands have declined in Europe.

Among them, Cartire will start in the European market starting in May 1st.

The aim is to offset the impact of the fall of the euro.

Among them, jewellery products rose by 9%, and watches and watches products increased by 7%, which is the second time that Cartire has increased its price in the year.

Hermes plans to raise prices in Europe from 15 this month.

Analysts believe that the price adjustment of the two brands suggests that more brands will join the camp in Europe.

Consumer market has not yet recovered, Euro

Will further affect the future performance of major brands.

Beijing Business Daily reporters yesterday called Cartire China official customer service, customer service personnel said that there is no news about the price adjustment.

Zhou Ting, President of the luxury goods field and President of the Institute of wealth quality, believes that after the Chanel price adjustment event, the global price integration is the inevitable trend of the major brands. The brand price adjustment strategy needs to be analyzed in combination with different market environments, but the exchange rate may still be the direct cause of the brand's rise in Europe.

Related links:

Japanese media recently reported that Xia Mu Chang and his wife, who lived in Kamakura, were all mountain climbers, and four years ago, they founded the brand "mountain and road", mainly sold on the Internet.

In the summer of 2010, they spent 12 days hiking in John Muir Trail, California, USA, and it was this trip that led them to create the idea of ultra light mountaineering bags. (John)

However, European and American brand climbing appliances are more suitable for high temperature and wet climbing routes, which are not suitable for hiking in Japan.

For this reason, Xia and Mu couples intend to make their own designs, and the finished products are both designed and used, which makes them feel that "maybe there will be a market" and they will be sold on the Internet.

On the same day, the route can choose "MINI", the capacity is 25~30 litre, the weight is 300~330g, the price is 27540 yen.

And color, cloth, waist size and other optional semi manufactured goods "ONE", capacity of 35~52 liters, weight of 510~600g, the price is around 37800 yen.

The price is 2~3 times larger than that of a large store, but its weight is only 1/3 of other commodities.

"We can't walk like an old age, carrying too heavy canvas bags."

There are elderly women who try this product from Kamakura from Hokkaido.

After completing this trial product, Xia Mu from the northern Alps to the Southern Alps, which refers to the mountains in the central part of Honshu, Japan, is carrying 1000km above it for a season.

Through practical experience, Xia Mu made adjustments in the details of frame structure, raw material, pocket size and location, gravity center and balance.

There is no coincidence.

In November last year, an outdoor workshops and small shop in MT.FABs, Tokyo, opened.

The shop is open only two days a week, and the operator is Ogawa Takashiroyuki, who is fond of Valley hiking and rock climbing. Two are 38 years old.

They initially collected information on the Internet, making their own backpacks and sleeping bags by watching and learning.

Before that, neither of the two had used a sewing machine. "At the beginning, sewing was also crooked, but it didn't care so much because it was used by itself."

Su Jin said.

European and American countries call this DIY culture "MYOG" (Make Your Own Gear).

The outdoor backpack made by them can be freely pformed, light and steady, and the design of the inverted triangle puts the center of gravity on the shoulders, thereby lighten the burden on the waist.

In 2013, they launched the independent brand "Wanderlust Equipment" and "Ogawand" one after another.

After the opening of online stores, orders from home and abroad poured in. Customers were mainly 30~40 years old, and women accounted for 4 of the total.

Why is this outsider DIY's outdoor product so popular? "Su Jin explains:" there are some inconvenient places to go in the mountains, and the advantages of this backpack meet the market demand.

Ogawa also stressed: "because we haven't done it, we will not be constrained by the original concepts and frameworks."

Today's UNIQLO is also using lightweight materials.

Ozawa Ryuji, editor in chief of the outdoor magazine BE-PAL, said that more and more women were involved in mountaineering in Japan, and there was also a new trend in cross-country running, so portable outdoor products were very popular.

Brands such as Patagonia, THE NORTH FACE and mont-bell were also originally made in their own sewing machines.

"In the future, there may be manufacturers who can grow into big brands."

Ozawa chief editor said.

Outdoor sports enthusiasts spend a lot of money on outdoors equipment almost every year. The more professional they are, the more demanding the equipment is. Therefore, some enthusiasts begin to choose the equipment for DIY travel.

Some of the self created brands are not very popular at present, but because of their own experience, the design is more humane and has been well received by many "Bo Le".