Guan Dian Tide Triggers O2O Transformation

The main reason for the closure is nothing more than high rent and labor costs and a huge impact on the electricity supplier. But shutting down shop stops is actually a helpless move, because physical retailers must take the initiative to attack. Therefore, it is a response for many retailers to set foot in O2O.

Reporters interviewed in April 2nd said that as a result of the huge impact of the electricity supplier, the main retail enterprises (department stores and supermarkets) of the whole country closed 201 stores in 2014 and reached a record high level. This forced the entities to transform themselves to O2O.

Recently, the joint venture network released the statistics of key retail enterprises statistics in 2014. As of December 31, 2014, the main retail enterprises (department stores and supermarkets) closed 201 stores nationwide, closing 35 in 2013, up 474.29% over the previous year.

"A lot of people will say that the real industry does not touch the electricity business and so on. In our view, since we all want to die, we might as well try it ourselves. Hunan regional retail "big guy" BBK's cloud monkey data Technology Co., Ltd., CEO Yang Jun, said that the future of cloud monkey will be integrated through the big member platform, the big business platform, the big financial platform, the cloud logistics platform and the B2B convenience store platform, the five major business segments to integrate the electricity supplier, and establish three major scenes of business, school and community.

"Since it is O2O, that is the combination of online and offline, so we have five big entity stores combined with online business this year, the first is the combination of member development and App installation; the second is the promotion of membership interests and services, including the membership system and the big data system on-line; third, the format O2O, such as brand and shop assistant on-line, needs precise push; fourth is WeChat integration and two development; fifth is the comprehensive implementation of high currency payment promotion, and implementation of high currency red envelopes (coupons) marketing." Yang Jun revealed that the user development goal of cloud monkey in 2015 is up to 3 million by the end of May this year, reaching 10 million by the end of December.

Already Buy The online companies such as handover net and Mcglaughlin. Three cell group Have their own linkage O2O plan.

"We have acquired a department store in Britain, Mcglaughlin, handshake net and so on. We started our traditional retail business, but now we must transform ourselves. We have acquired some online business resources through acquisitions. In order to improve our performance, we will further promote our own brand and enable the buyer system to reduce the intermediate links of commodities, which will bring costs and costs. Price Down, then we will combine the online pre-sale of physical products with the handshake net. This is very important, because online vendors have the advantage of platform but lack of physical goods, and physical stores have goods and lack of platforms, so the two O2O complementary can win. " Huang Chang, director of the Internet and information services strategy division of the three cell group limited.

In addition, Wangfujing stores, COFCO's great joy city and other entities in the "2015 China chain industry O2O conference" also said they have opened up O2O business, for example, the two phase project of Joy City in Shanghai from the underground car park began to take intelligent services.

"In our view, we are targeting young customers. According to our own statistics, about 90% of these target customers are coincided with the regular online shopping crowd. Since there are similar customer groups, why not carry out O2O cooperation, you can share with customers. Wei Jianping, assistant general manager of the center for business management of COFCO, said.