Versace Wants To Cross The Border: To Develop Real Estate

With the high consumption of young people becoming the backbone of the society, more attention should be paid to brand effect in housing consumption in the future, which will further expand the development space of international luxury brands in the Chinese market.

The younger generation growing up in China's modern cities not only has a good understanding of luxury brands, but also enjoys the culture conveyed by these brands in consumption. Therefore, they will pay more attention to the brand effect in housing consumption in the future, which provides the development space for the international luxury brands in the Chinese market.

Luxury brand cross-border development of real estate? Recently, Italy luxury Versace announced its cooperation with China's door group, plans to build a Versace apartment project in Chengdu, which is another attempt by Versace to develop China's real estate market. In fact, the trend of cross-border development has been popular in recent years. Not only is Versace, but international brands such as SWAROVSKI, Bvlgari, Armani, Lamborghini and so on have been testing the new field of real estate development in mainland China in recent years.

Faced with the rapid development of China's economy for many years, the international luxury brands have long been placed in China's high-end market. Consumer goods market 。 In the past two years, as the anti-corruption efforts have intensified, the growth of the high-end consumer goods market has slowed down, or even declined. At the same time, the oversupply of China's real estate market and the dilemma of high inventory have also led to the transformation from the past product competition to brand competition. Under the new situation, many international brands are seeking diversification. innovate Join hands with real estate developers to integrate resources with cross-border thinking so as to maximize their brand value.

The combination of the real estate market and luxury goods has long been in the past. In a number of location luxury projects, many of the interior decoration uses a large number of international luxury home brands, and in some sample settings, developers also use LV, GUCCI, BV and other luxury items to show the occupants. grade And hierarchy.

Today, luxury brands go further and directly intervene in real estate development projects, mostly for commercial apartments and hotel formats. Through the overall brand packaging of the project, the development and design concept and hardware configuration of luxury products are upgraded to the international level, and have also been favored and recognized by high-end home buyers.

On the other hand, many luxury brands pay more attention to fashion and younger color creation in China's involvement in real estate development, rather than simply highlight luxury elements. The younger generation growing up in China's modern cities not only has a good understanding of these brands, but also enjoys the culture conveyed by these brands in consumption.

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In the second half of 2014, after the launch of the big cloud monkey platform, there was another big move. Again, March this year, it was a frequent move to cross the cloud monkey.

As a leading supplier of the Internet + entity retail mode, BBK has been highly active in O2O's exploration and experimentation. In 2013, Wang Tian, the head of BBK, suddenly objected to the prudent attitude of the electricity supplier. He suddenly launched the BBK electricity supplier in half a year.

According to the briefing, the cloud monkey has purchased two kinds of shopping ways to meet different customer needs, namely, "free trade zone delivery" and "overseas direct mail". "Delivery in the bonded area" - the overseas batch is directly picked up, the whole batch is imported into the domestic bonded warehouse, packed in the area, sent out by express mail, customs supervision, low cost, high efficiency, genuine goods protection, and faster arrival. "Overseas direct mail", which is packaged by overseas partners of cloud monkey network, is shipped directly, and goods are more abundant.

At present, the cloud monkey is the first cross-border e-commerce platform in China to cooperate with overseas TOP5 websites of various countries, such as the purchase of merchants, the purchase of businesses, the buyout of Hongkong companies, the cooperation of domestic purchasing companies, and the cooperation of overseas websites. At the same time, the global purchase of cloud monkey will push the global purchase of O2O project, and will open the first cloud monkey global shopping experience store in Xiangtan in April 2015.

The launch of the cloud monkey global purchase mobile terminal is just the time when its PC side officially launched the full moon. Cross border supply chain providers such as Sifang and Guangzhou Zhuo Zhi signed a strategic cooperation agreement with the monkey network during the conference. Yu Chonggang, vice president of Guangdong Zhuo Zhi electronic commerce Co., Ltd., said that the cross border market is very popular at present. As a cross-border service company, the choice of partners is particularly important, and the idea of step by step is very suitable for us. Step by step high cloud monkey network CEO Li Xichun said, "during the global shopping online, we have been selecting quality service businesses. According to our strategic layout for the global purchase of cloud monkeys, the signing of this contract is of great significance. In the future, we will directly cooperate with foreign businessmen directly and play a complete set of cross border boxing."

With the online shopping portal of cloud monkey on the line, BBK group's new journey towards mobile e-commerce has already started. In the past 19 years, BBK group has established the industry status of "Southwest retailing king" through close competition with international retail giants such as WAL-MART, Carrefour and so on.

Xiong Xiaoge, the distinguished investor and distinguished executive vice president of IDG, believes that the Alibaba listing means that the development of the PC terminal has reached its climax. Following the PC end of the electricity supplier, mobile electricity providers have begun to start. Therefore, the cloud monkey global purchase and release of mobile terminals can be said to conform to the trend, but also in the forefront of cross-border electricity providers.

The cost of drainage for members of the cloud monkey network has been realized at around 10 yuan, while the cost of acquiring a member by traditional electricity providers is as high as 80~90 yuan. This is first based on the membership and trust of the BBK entity store, so the conversion cost can be reduced a lot. In the future, cross border electricity providers will be more integrated with the supply chain. BBK has been working in the retail industry for 20 years, and its supply chain integration capability is beyond doubt. The real sustainability is competition in the supply chain. The Internet also looks at who can organize products from the world more efficiently, which is a process of supply chain collaboration.

Haitong Securities analyst believes that BBK's transformation strategy is clear and effective. It is optimistic about the value of community outlets and the growth space of supply chain services under the B2b2C mode. BBK has been very popular in the capital market in recent times. As of the last 11 trading days yesterday, BBK's share price surged from 19.66 yuan to 27.56 yuan.