Jingning County Registered A Total Of 234 Pieces Of Trademark Strategy.

Adhering to the equal emphasis on service and supervision, and combining with the 12315 complaint reporting network, we will carry out special enforcement actions against all kinds of infringement of exclusive rights of registered trademarks, and focus on investigating and infringing upon them. well-known trademark The illegal trade activities of famous trademarks and unfair competition such as "brand name" have effectively protected the registered trademarks. Exclusive right 。

In recent years, the Jingning industry and Commerce Bureau has been focusing on accelerating the transformation of the economic development mode and improving the competitiveness of the economic development, and giving full play to the functions of the industry and commerce, carrying out the trademark strategy in depth, making efforts to create brand advantages, and making great efforts in trademark registration, management, utilization and protection, which has made positive contributions to the promotion of the county's economic and social development. Up to now, the total number of effective registered trademarks in the county has amounted to 234, of which 53 are registered trademarks of agricultural products, 1 are trademarks of geographical indications, 2 are famous trademarks in China ("Jingning apple", "Heng Jin"), 13 famous trademarks in Gansu, and Pingliang city. Famous trademark 11 pieces.

In order to give full play to the brand effect and promote the development of apple industry in Jingning, Bao Yanpeng, director of the Jingning industry and Commerce Bureau of the apple production and Marketing Association of the whole county, has been leading the staff into the enterprise and going to the market for 3 months to enter the town and enter the countryside. The county's industrial operation has been thoroughly investigated, and the basic situation and main indicators of the county's enterprise brand have been comprehensively grasped. The list of supporting enterprises has been identified, and the basic archives of the existing brand enterprises and key cultivation enterprises have been established and improved. It puts forward the idea of implementing the gradient cultivation and development according to the three levels of municipal, provincial and national brands, and formulating the implementation plan of "promoting the brand and Xing county strategy in Jingning county", which is fully affirmed and highly valued by the county Party committee and the county government, thus forming a relatively complete brand cultivation system, and opening the curtain of the county's quality revitalization, brand promotion and trademark strategy implementation. While playing the role of the association, the establishment of Jingning Apple boutique outlets in Beijing, Shenzhen and Lanzhou has effectively enhanced the popularity of apple in Jingning. In 2014, the county's output value reached 2 billion 400 million yuan and its output was 600 thousand tons.

In depth implementation of the "one Township, one product" project, adhering to the development path of "company + trademark + base + farmer", guiding and helping enterprises to establish brand awareness, especially encouraging fruit growers and agriculture related enterprises to register agricultural products trademarks and geographical indications certification marks, vigorously implementing trademark strategy, promoting agricultural efficiency, increasing farmers' income and rural development. Closely relying on the advantages of leading fruit industry and leading enterprises in Jingning County, we select leading enterprises to establish brand building guidance service points, and cultivate a number of leading brands of famous brands and famous trademarks. From 2011 to 2014, 105 registered trademarks were registered, including 2 well-known trademarks, 11 famous trademarks and 11 famous trademarks. After many efforts and positive work, "Jingning apple" was registered as the trademark of geographical indications in September 7, 2011 by the State Trademark Office. In January 1, 2013, it was recognized as a well-known trademark in China. It achieved a zero breakthrough in the well-known trademark of the city, greatly enhanced the core competitiveness of the product, and was well received by the vast number of enterprises and the community.

In order to build a long-term mechanism for trademark protection, the industry and Commerce Bureau of the county has strengthened the protection of trademark rights of characteristic products in the whole county, formulated the "Jingning apple" geographical indications certification trademark, and issued a series of regulations, such as the "license contract", "use management rules" and "protection measures". In the large shopping arcade of the jurisdiction, set up a warm reminder card of well-known brand registered trademark, take the initiative to guide and urge commercial enterprises to actively fulfill the duty of review, and comprehensively enhance the trademark management level of large and medium-sized commercial enterprises.