Marketing On April Fool'S Day: Creativity

Some businesses take advantage of April Fool's jokes to attract attention. Some businesses do the opposite. They tell you that these are not jokes. Unlike tourism and Durex, the Internet's April Fool's marketing is better than any creative product.

On April Fool's day, Baidu launched a number of creative products such as smart pillow "Baidu HuHu", smart wearable "Baidu bead ring", magic lantern search, support for "Xin Fu" and "hit up fund" Baidu purse.

Among them, through the "friction and friction" action to wake up the magic lamp search, has been in the future store Baidu shelves, marking the price as long as 599 yuan. However, at present, it is simply on the shelves, users can not really buy the order.

　　 Tmall The idea is even more creative. In order to solve the limitation of outdoor mobile phone traffic, Tmall has released a new solution -- traffic cat project. That is to wear every city's stray cat. MEW-FI By turning them into wireless Wi-Fi sites, they can provide free flow services to residents throughout the city. In the future, if you take the cat food to the street, you won't be afraid of traffic.

Do you think this is just a joke? Internet companies may not think so. Behind these jokes are more enterprise ideals.

For example, Ali cloud insiders say that Matrix+ is not a pure April Fool joke, and believes that distributed computing that Matrix+ will describe anytime, anywhere and any intelligent device will be a trend in the future.

and April Fools' Day Seemingly half truthful products may also be a preliminary test for real products.

On April Fool's day last year, Baidu announced the discovery of chopsticks that will detect trench oil. And last September's Baidu World Conference, "Baidu chopsticks search" was again mentioned by Baidu chairman Robin Li in the keynote speech. But unlike in the past, this chopsticks search has changed from concept to product.

At the exhibition site, this portable healthy life smart device has made a lot of eyeballs. It looks different from the ordinary chopsticks of three meals a day, but has the special functions of intelligent detection of waste oil, drinking water pH and fruit sweetness, varieties and producing areas. It can be connected to smart phones and portable.

In April 1st, Meizu technology was posted on the official post bar. "When the whole world is lying to you, we will tell you the truth, April Fool's day bar meets in real time!"

"We don't know what is true and what is false on April Fool's day, but when we see this topic, we feel at ease, at least it is true and credible, so I choose to look at it." A retailer said frankly.

RET, a professional real estate and retail consultancy, also conducted a micro marketing communication on April Fool's day. When everyone was in the circle of friends to brush off fake news and jokes, Rui Yi De RET wrote "when the whole world is lying to you, let's tell the truth". This subject has played a very good role in April Fool's day.

In fact, this is Rui Yi De RET's latest "business is like this" column, each expert will be asked to conduct professional business analysis, and so as to get the company's popularity and customer accumulation, but also very superb brand marketing.