Terminal Display: The Core Pulling Force Of "Popularity"

According to the survey, nearly 40% of the factors affecting terminal sales performance depend on display and display. The success of marketing is largely constrained by the dissemination effect of terminal image.

Because the value of clothing brand will be embodied by the terminal image. The terminal image is the external manifestation of clothing brand value and connotation, and the brand information will be conveyed to the target customers and finally the clothing sales.

The Chinese emphasize "

"Two words.

Put in clothing stores, in fact, refers to a kind of attracting customers, with a magnetic atmosphere.

In order to gather prosperous "popularity" in the store, we must work hard on display and display, and firmly grasp the attention of customers through a visual temptation.

Therefore, it is not too much to call the exhibition design as "visual marketing".

Creating "popularity" of terminal stores is a comprehensive project.

A successful store display design includes many elements, such as clean and tidy shops, reasonable passageway planning, beautiful and fashionable products, wonderful posters and advertisements, pleasant lighting, beautiful music, and so on, products, brand culture,

And other elements here constitute a comprehensive promotion system.

What is the core pulling power of "popularity"?

The spirit of humanism revealed to customers.

In modern society, clothing, besides basic cold and shame functions, is more embodied in a kind of humanistic value.

As brand marketing, we sell to consumers not only a physical concept commodity, but also a brand specific culture.

Store display design is based on the main line of brand culture, through the sales terminal planning, product placement, lighting, POP poster, sound and other elaborate design to promote the sales of clothing and the spread of brand culture.

Therefore, under the guidance of this marketing concept, clothing is no longer an isolated commodity, but an actor full of personality and emotion. Every customer can see the elements of life, such as emotion, spirit, longing, culture, taste, life value and so on, which arouse strong resonance.

The selling place has become a fashion drama.

Customers buy clothes here, and they also take away the spirit and culture that the brand wants to convey.

We think that when fashion designers first conceive, they should consider what kind of clothing they are selling.

That is to say, fashion designers should also understand the field of clothing circulation and have a sense of terminal sales.

We are willing to enlarge the function of Chen's teacher to plan for the whole commercial space, including the placement of models, the adjustment of lighting, the rationality of passages, and even the specification of music type volume.

We are more willing to understand the store manager as an organizer of the store atmosphere. Through flexible management, the store can "move" and become lively and full of "popularity".

However, there is still a certain gap between the image planning of domestic clothing manufacturers and the foreign brands.

Foreign clothing brands attach great importance to the image design of the terminal, and spare no effort in elaborately planning the store.

But domestic clothing brands are keen on "bombing" ads to enhance brand awareness. Behind the massive advertising offensive and luxury store decoration, products on the shelves are very messy.

But on the other hand, this shows that there is still much room for improvement and prospects for the display and design industry of domestic sales terminals.