The Superstar Helped The Pathfinder Hold A Press Conference In Beijing.

Leading brand of outdoor products industry in China TOREAD Pathfinder in Sanlitun, Beijing, held the "brave transformation" SHINE "Pathfinder 2015 metamorphosis trip conference and search for the launching ceremony of Tmall goddess activity, its star spokesperson, national goddess Gao Yuanyuan, famous rock singer Wang Feng was invited to join together, for the Pathfinder 2015 spring summer skin windbreaker. In addition, Tmall apparel Li Shujun, the general manager of "tens of millions of sister", also went to the scene as a guest to open the transformation ceremony with Gao Yuanyuan and Wang Feng. The trip route of Nepal was officially launched and the "Tmall goddess" activity was launched. The Pathfinder will join hands with Wang Feng and Gao Yuanyuan to start the transformation ceremony, which aims to let more consumers go ahead bravely under the guidance of the two celebrity spokesmen, and pull the curtain for the transformation of the brand.

Pathfinder starts the journey of 2015 metamorphosis.

On the day of the launch, Wang Feng and Gao Yuanyuan appeared in Sanlitun, Beijing, and appeared on the scene of the skin windbreaker with Pathfinder. In September 2012, Pathfinder launched a brand new slogan: Pathfinder, brave heart! Wang Feng, a rock music Pathfinder, became the spokesman of his brand new image. On the 25 day of the event, Wang Feng talked about the brave journey with the Pathfinder. Not only did he collaborate with Wang Feng to customize the skin windbreaker, but also perfect the fusion of his music pursuit and Pathfinder's brand proposition and redefine "bravery".

Gao Yuanyuan's appearance caused fans to cheer. In 2015, the national goddess Gao Yuanyuan and the Pathfinder formally agreed to cooperate and become the second celebrity spokesmen after the signing of Wang Feng. In many years of acting career, Gao Yuanyuan successfully completed the transformation of mind in family, love and career, and became the "goddess of the nation". The perfect transformation process of Gao Yuanyuan is highly compatible with the Pathfinder's "skin change" SHINE. "On the road, look for new self, and transform towards your heart, bravely transform and blossom."

On the stage, Wang Feng and Gao Yuanyuan exchanged their star style skin windbreaker to send blessings to each other, but also represented the spirit of transformation pursued by the Pathfinder, continuing to pass between the two spokesmen.

At the launching ceremony of the most important part of the conference, the Pathfinder 2015, the star spokesperson Wang Feng, Gao Yuanyuan, the guest General of Tmall, the general manager of the Tmall clothing, "tens of millions of elder sister" Li Shujun, the director Liu Xiuyun and the Explorer President Peng Xin jointly launched the explorers' Nepal transformation journey and the "Tmall goddess" large-scale activity. Tmall as an important channel of brand e-commerce, the Pathfinder continues to lead the outdoor category in Tmall's "double eleven" promotion. Li Shujun, Tmall's "tens of millions of sister", has highly recognized the Pathfinder brand in recent years in the performance of the electronic business platform, and shared with the audience its own struggle and transformation experience as a "goddess of Tmall".

At present, Pathfinder 2015 new spring summer skin windbreaker has been fully on-line, is the perfect combination of fashion and functionality. For fashion interpretation, Gao Yuanyuan's skin windbreaker not only combines many popular elements such as printing, splicing, popular colors, and also strives for perfection and generosity in detail design, such as cutting, zipper and cap, etc. in terms of functionality, its main body adopts TiEFSKIN technology fabrics launched by the "polar bionics technology" platform independently developed by Pathfinder, which is super light and comfortable, and the anti UV index reaches UPF>40+ and UVA<5%. 99%, it blocks the ultraviolet radiation of human body, effectively protects bare skin, not only suits daily wear, but also protects travelers in mountaineering and off-road outdoor sports, so as to meet the dual needs of beauty and comfort in fashionable women's outdoor travel. In

Search for Tmall goddess Online

The initiation of the 2015 journey of the Pathfinder marks the process of Pathfinder going forward and changing bravely. Pathfinder 2015 the journey of Nepal transformation is scheduled to start in June of this year, from Beijing to Kathmandu, to Pokhara, and then on foot Anna Puer Boone hill POONHILL ring road. Nepal is known as a paradise for hiking. We can fully feel the charm of Nepal in hiking and experience the excellent performance of Pathfinder 2015 Gao Yuanyuan's skin windbreaker, and metamorphosis with national goddess Gao Yuanyuan SHINE.

At the same time, in order to appeal to women to face the cocoons of different stages of life and find their new self in their hearts, they break through and break into cocoons and become butterflies. Pathfinder The goddess's way is to participate in the explorer's "Tmall goddess" activity. Women who become champions will also have the chance to travel with Gao Yuanyuan in Nepal's metamorphosis and become a popular fashion magazine, becoming a pathfinder signing model. Users can find out the details of "looking for the goddess of Tmall" activities and the specific recruitment information of Nepal travel through the Tmall flagship store and the official micro-blog, WeChat and other platforms.

From 1999 to 2015, sixteen years ago, Pathfinder wrote a brave transformation road of outdoor brand. The Pathfinder will join hands with Wang Feng and Gao Yuanyuan to open the 2015 transformation journey, which indicates a new leap. The Pathfinder will start again and continue to work hand in hand with consumers, constantly breaking through and daring to transform SHINE.