How To Upgrade Purchase Conversion Rate With Online Shop Decoration

When we spend a lot of money and time to promote the cost area and get good results, if we do not successfully convert the traffic successfully into sales, it will be a waste. The conversion method of purchase conversion rate is the number of UPV / F / transaction number.

Many people decorate the shop and decorate the store according to the aesthetic feeling of the brand. They are very artistic and very deep. This kind of shop is actually used by manufacturers to display their brands. Sales transformation It is very difficult. Because users are online shopping The purpose of time is very clear, he entered your shop, must be interested in your products, so when you shop decoration, you must pay attention to two points.

　　 Shop recruitment It is mainly used to display positioning, shop recruitment does not need too fancy, you just need to tell the user is what you focus on doing, so that many users even if this time did not buy your product, later he wants to buy such products, your positioning is clear, will let him go back or favorites. This is also a foreshadowing for future transformation.

Many shopkeepers classify their products according to their own aesthetical ideas. For example, when an electrical appliance is sold, when classifying, he will name some of the more fashionable red products called freehand life series. But from the user's point of view, freehand life contains many kinds of things, and it can't tell users exactly what products the series is. No doubt it can not attract users to keep looking, let alone how to convert into a purchase, which is wasted.

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If the cover of a book is designed to be unattractive, will the reader open the book to read it? Of course, the answer is No. The display design of a clothing shop focuses on window design, and the key of window design is how to create creative windows. The most successful window design should not only catch the sight of travellers, but also express the quality and connotation of clothing brands.

Display designers often make the most effort to make a distinctive window design when they make a presentation, which is understandable. However, those who puzzle the display designer often get the inspiration from the window design and transform it into the design point we usually call. Some display designers are racking their brains while doing window design, but the ideas they want to come out do not conform to the brand style and marketing objectives.

The inspiration of window design does not require unfounded meditation. It mainly comes from three aspects: first, it comes directly from the theme of fashion trends; second, product design elements originate from brands; and third, the marketing plan that comes from the brand season.

Fashion trends are published annually by the popular trend research rooms, and are generally divided into several themes. For example, the French NellyRodi design office releases the trend of spring, summer and autumn and winter two times a year, which is usually divided into 4-8 themes. Each theme has its distinctive characteristics, including elements such as style, color, fabric and style. We only need to choose the theme suitable for the brand style, and extract some of the elements into design points. In March this year, the window design of European fashion cities such as Paris and Italy was filled with a common theme, which came from one of the 4 themes of the NellyRodi popular trend research room: navigation theme.

The product design element of a brand is actually a garment designer replacing the display designer to complete the analysis and refinement of the fashion trend theme. Fashion designers will study the trend of next season and find out the design elements that are suitable for the brand. Then, according to these design elements, a series of designs will be developed, and a series of products with distinctive themes and styles will be developed. Display designers at this time only need to derive the design elements of the products, and express them when the brand clothing windows are displayed, so that they can make designs that conform to the fashion trend and are loyal to the brand's own style. These design elements may be the fabric pattern or texture of a piece of fabric, or the structural characteristics of a style.

Brand season marketing programs can be divided into time periods, including new product listing plans, and some key holiday marketing strategies. In these key periods, such as spring clothes listing, May 1 Labor Day, autumn dress listing, national day and Spring Festival, brands will need to have targeted focused display designs. At this time, the display designer will clearly remind every passing customer of the new product's listing and the coming of the festival through the seasonal brand clothing and clothing window display design. The inspiration of design can be found from the characteristics of these time periods. It is necessary to clearly reflect the characteristics of the time period, but also new and not conventional.