The Pathfinder Will Launch Online Group Buying Platform In Early April.

In recent days, Zhang Hanglu, director of the Information Department of the Pathfinder in the business enterprise cloud case sharing center, will launch the online group buying platform "Pathfinder purchase network" at the beginning of April.

Zhang Hang said that the new platform will combine the sales mode of 2C with the distribution mode of 2B, which is a new attempt for Pathfinder.

It is understood that "

The "internal purchase network" is an independent group buying platform launched by Pathfinder. It uses independent domain names, mainly for enterprise group buying.

The location of the office saves logistics costs.

Zhang Hang said that the platform is still in the test. After opening, it will first promote within the supplier of the Pathfinder, using the internal price, and the price will be lower than the three party sales platform such as Tmall.

In his view, the new platform is competitive because of its direct selling, price advantage and convenient logistics.

It is reported that Pathfinder

The online 800~900 products will be dominated by stock.

Zhang Hang stressed that the group buying platform of the Pathfinder will not have an impact on its third party platform. "Now the flagship store of the third party platform is still very strong, and it will not affect them for the time being."

It is reported that this enterprise business cloud case sharing ideas collection also invited the 1st shop PMO director Huang Zhekeng, spring sowing network founder Xiong Changqing and many other business providers to share guests attending this exchange activities, mainly discussed the role of cloud in the future electricity supplier layout.

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Marketing without products is the most essential problem of customers.

The reporter threw this problem to the old age. In fact, the year of 2012 has already realized the short board of the product: "the growth of all customers needs time."

Chen responded in this way, "we have worked with Disney since last year to cooperate with NBA, but there are some empowerment, including recent cooperation with some film companies, which also hope to make breakthroughs in design.

On the other hand, we are collaborating with world-class designer, and we are signing a contract. "

In fact, there has never been a company as complex as a customer. It has a long industrial chain, which involves the most traditional clothing industry, including product design, brand marketing, fashion taste, and many industrial chains such as distribution and storage in the e-commerce industry.

Every link is linked with each other, not only has huge manpower input and resource allocation, but also has a sense of fashion and fashion, and has dual challenges to the design and planning of brand management, traditional industries and the electricity supplier field. It is not only a test of all the experience of the past, but also a great challenge to his management ability.

Van guest insiders told reporters: "all customers are still dominated by large-scale, universal clothing, such as men's shirts, such a design cost can be controlled, in order to control prices."

Fast fashion design products will certainly increase costs. Although designers have introduced such products, such products can not be delivered to factories in the overall cost and product planning of customers.

In 2012, the first issue of all customers is quality, growth and how to control risks.

After quality is growth, growth is from quality, not price.

Because of the improvement of quality, users will be more recognised, and reduce the proportion of returns, allowing users to shop more than two times.

Quality is the key when word of mouth is spread. "

Those people said.

Although the old age was clear to everyone's next development plan, even customers are still trying to develop a new product to develop a layered structure.

"The first level is called the bestseller classic, which is a more standardized one. The second level is called innovation, which is changed under the best-selling classic, adding more money, which is called innovation; the third level is called breakthroughs, such as cosmetics."

But Chen also admitted that to make van customers more fashionable and more in line with the Internet fast fashion brand, we need to solve the core problem of the product.

This is another major challenge for solving the problem of management after the old age. However, for all customers in China, it takes time to go to the same level as ZARA and H&M.

Unfortunately, the market is always fleeting.

From this dimension, we can reflect on customers: the short board of products and the low end of product positioning can not attract lots of consuming women who are young and like fashion clothes, but the rapid expansion of van guest company has brought a lot of confusion, all of which have caused customers to embark on a road of no return.