Anhui O2O Electricity Supplier "No Closure" Collapse

Relying on this "free delivery, never closed" business characteristics, "do not shut down" opened half a year to achieve 100 million pactions, in October last year won the Anhui e-commerce demonstration enterprise title.

However, happiness comes too fast and goes fast.

Reporters learned that in February this year, Anqing's first local O2O electricity supplier suddenly "closed", from opening to "closing" took only 1 years and 2 months.

A staff member who worked at a company that did not close the company told reporters that the company did not close its operations last month due to poor management. It still has about 150 employees with a salary of 5. 6 million.

At that time, it was only a year and two months away from its formal launch in December 24, 2013.

In March 25th, the reporter entered the official website of "not closing up", and found that the website had not been updated for a long time, and the sales promotion activities of the main industry remained on the recommendation of the National Day travel product.

Then the reporter called the company customer service telephone: 96567 and 5255716, prompting busy tone and space.

In the afternoon, the reporter came to the place.

The headquarters of no closing Company No. 7, Hu Xin Road, Yi Xiu District.

The bustling spectacle of the past has long ceased to exist. The three story headquarters building is locked up and the doors are locked. The mobile phone client advertisements on the external walls have been torn down and replaced by shops selling advertisements.

A salesperson of the building told reporters that the company had paid a deposit to buy the three storeys, but last year there was a problem with funds. Now the building has been recovered by the development enterprise and sold back to the outside market.

"The company is changing so fast that people can't understand it," a nearby resident said. Last summer, it was quite lively, and many leaders came to visit it, but unexpectedly, the company shut down in a flash.

"Don't bother to go out shopping? Hate to queue up in the supermarket? Don't want to take it home by yourself. Worry about buying it.

In the evening, the supermarket closes? "No shut down" you can go shopping in the supermarket, 24 hours a day, 365 hours a day, free delivery in time. This is the slogan of "not closing up" official website.

"It is really very convenient, the price of goods is also cheap, and often do local fresh agricultural products.

"

A citizen who used the "no closing" net shopping told reporters that the production of "no closure" did have its market demand, and many young people around it had used it.

It is understood that "no closing" is Anqing's first local O2O electricity supplier, the company was prepared in June 2013, has announced that the initial investment of 360 million yuan.

In December 24, 2013, the "no closing network" was formally launched. Unlike Jingdong, Taobao and other electricity providers, "no closing" only sold locally, and promised to place the order free within half an hour.

On line, the "no closure" has been developing rapidly. The mode of "big package" has been applied. From all aspects of warehousing, platform, payment and distribution, less than half a year, Anqing has built its own storage base in four directions in the southeast and northwest of the city, and opened 7 24 hour chain convenience stores. The company once reached nearly 400 employees, and 70% of them concentrated in the distribution process.

The company also established a training base for Anqing Vocational and Technical College based on school enterprise cooperation.

On line for 5 months, not closing up, Anqing region registered activated member jumped to 100 thousand, turnover volume exceeded 110 million yuan.

In October 31st last year, the company won the title of Anhui e-commerce demonstration enterprise.

Free delivery, supermarket price.

With the rapid development, "no closing" actually depends on what money has been questioned. Liu Li Cheng has publicly said in an interview that "because I would not allow it to make money before 2018".

"There are only three indicators for the whole team: the number of users, the unit price of the passenger, the number of purchases per member per month".

However, it was not until 2018 that the dream of a local electricity supplier collapsed.