Wanda O2O Goes From Dream To Reality

Wanda ecommerce is an e-commerce company registered in Hongkong in August with Tencent and Baidu, and has invested 5 billion yuan in one phase, of which Wanda holds 70%, Tencent and Baidu each hold 15%. The three party plans to invest nearly 20 billion yuan in the next five years, and plans to introduce new investors.

And Fei Fan electricity supplier or "Fei fan net" is undoubtedly the first product of Wanda electricity supplier to reload in the context of joint venture. In its official description, in addition to the above navigation bar project, the flying electric supplier will also provide intelligent supermarkets, smart leisure, smart gamers, smart KTV, smart tourism, smart hotels, smart home, intelligent parking and so on. Intelligent service 。

Wanda had previously launched the "Wan Hui net". This "Fei fan net" has inherited to some extent, such as the website is classified according to different regions. Wanda Local squares form synergy between online and offline.

Fei Fan electricity supplier official introduction, in the flying App business, Wanda electricity business new business has particularly stressed the concept of O2O, saying that the use of Fei App can "enjoy Wanda Plaza online broadband free, shop real-time navigation, parking automatic payment, restaurant remote queuing and mobile payment five services", which is a hot topic in the O2O field, and is exactly the advantage of Wanda Plaza's traditional business.

It is worth noting that the synergy effect of Tencent and Baidu has not been shown, such as account opening, and so on. At present, the new user registration of Fei Fan's electricity supplier still supports mobile phone number only. Wanda Group stakeholders pointed out that at present is only a test period, there are still many areas need to be improved.

Indeed, the "flying net" during the testing period also shows that the testing environment will not accept the transaction temporarily. It is reported that the time of the official opening of the electricity supplier has not yet been determined.

In addition to the planned O2O project The biggest accident of "Fei fan net" is undoubtedly the "financial" sector, which guides users to jump to "Fei Fan finance" business. According to the official introduction, it is a network investment and financing platform under the Wanda Group's large system. Investors can buy claims through this platform, and the principal and interest of financial products on the platform will be guaranteed by Wanda investment company. At present, "Fei Fan finance" is mainly investment in financial products, with an annual yield of 5.6%-7%. For example, recommended "Guang Li Bao", the expected annual yield of 6.71%-7%.

Since the beginning of last year, Wanda began to attach importance to financial business, and finance was listed as one of the five pillar industries of Wanda Group in the future by Chairman Wang Jianlin. Wang Guiya, general manager of investment banking and general manager of investment bank of former construction bank, served as the vice president of Wanda in March last year to take the helm of financial business. In January this year, Wanda bought third party to pay fast money.

An internet financial company believes that the Wanda's access to Internet financial products in its electronic business platform is a manifestation of its overweight financial sector, and is also conducive to promoting the two key businesses of O2O business and finance. But for its current specific business, it is still relatively simple, and whether it can scale in the Internet financial industry remains to be seen.