Lululemon Launches Men's Sports Pants Design Leads Fashion

It's all about sports. Clothing brand In the rush to enter the women's market, the high-end yoga clothing retailer, Lululemon Athletica inc., has gone against the road and opened up the male market. Now, the company, which started in the production of women's Yoga suits, has launched a pair of sports pants for men's "special parts", which has successfully put some men in Lululemon sports clothes.

The sports pants, called "ABC", are called "Anti-ball crushing". Although the euphemisms are used in naming, on the official website of Lululemon, the company still bluntly claims: breathe to you and your testicular space.

Laurent Potdevin Laurent of the company announced at a conference call that the "protective egg" sports pants successfully raised the company's male clothing sales in the same quarter last year by 16% over the last quarter of.

Pioneering Male market Before, the days of Lululemon were not very good. In 2013, they encountered the quality complaint of different women's yoga pants. One of the black yoga pants called Luon was forced to announce the recall due to excessive transparency. The recall of the product also caused the group to lose $67 million. Meanwhile, the share price suffered heavy losses, which dropped from a high 82.50 US dollar to 44.32 US dollars and nearly half of its market value was evaporated. Subsequently, its founder was a major disaster in a TV program. Her remarks that "some women's bodies are not suitable for Yoga Pants" offended a large number of yoga enthusiasts.

Recently, one of the ten brands most likely to disappear in 2015 was released by an American financial website. Lululemon The list is famous.

As the NFL player's favorite underwear brand, Lululemon looks forward to turning over the men's wear business. Felix Del Toro, senior vice president and general manager of Lululemon men's wear, said (Felix Del Toro): I hope the men's wear business will bring about 1 billion US dollar income for the group in the next few years.

In November 2014, the brand was officially opened at the men's wear flagship store in SOHO District, Manhattan, New York. The 1600 square foot shop offers a simple customization service in addition to selling men's wear.

Lululemon positioned its male customers in sports enthusiasts at the age of 35, and admitted that those men who first knew brands were introduced through their girlfriends or wives. Now male purchasers think they can resonate with brands and visit the shops alone. "I prefer to build a really meaningful gym, studio or running club," Felix said. "In a word, let men realize that Lululemon is in favor of his lifestyle, whether indoor or outdoor."