Wechat Service Number To Achieve O2O Is Inseparable From The Support Of Big Data.

The data source of Xidan Joy City is obtained from the iBeacon system, as well as the acquisition of external big data.

Zhang Can said,

"We exchange data with other platforms.

Before making this system, we consulted the relevant legal policies, whether this would involve privacy.

Privacy refers to what is done in enclosed space, in which the open space is not private.

And every cell phone we recorded is not someone, but what we are interested in is customers' products of interest.

"The data of a shopping mall is too small to extend data, which is called big data, rather than big data."

Now，

There's a lot of cooperation with a lot of external data.

Every once in a while, Xidan's joy city will put together the questionnaire survey data, external data and its own data, and make a comprehensive analysis and report. It will be able to know the customers' gender, age, family income, education, the situation of monthly expenditure, the frequency of visits, the frequency of visits to Xidan, the marital status and so on.

Through data analysis, Xidan Joy City found: Xidan Joy City customers and airport overlap rate can reach 65%~70%.

The above information can not only provide reference for the overall operation and brand operators, but also provide a basis for the adjustment of brand investment.

For example, after every activity, there will be

。

These assessments will be regularly given to the promotion department, such as the basic situation of the activity. If you like this activity, you will not like the posting of this activity to a certain person. You will even see that part of the picture is posted, which part of the picture is posted, which part is the most interesting part of it.

In the process of negotiations with merchants, the other side should understand the structure of the guest group of Xidan Joy City.

When a shopping center can tell the brand business in detail, "what kind of shopping habits and shopping paths do you have in Xidan's great joy city?"

Change network data traffic to traffic and pull digital information into it.

By using card vouchers to drain to shops, the three ways of online drainage will then pfer offline services to network self-service (membership service / order number / guide / parking service / online paction), enhance customer experience and drainage line at the same time, and finally use the "WeChat payment" method to push the line back to the online platform again, and a closed loop of benign interaction will be completed.

From this point of view, the value of "WeChat payment" is that it makes the O2O platform of the WeChat service number of Xidan joy city form a closed loop, and the closed loop means a stage of re initiation.