Pathfinder Join Hands With Wang Feng And Gao Yuanyuan To Launch The Conference.

TOREAD, the leading brand of outdoor products industry in China

In Sanlitun, Beijing, Gao Yuanyuan, the "Pathfinder pformation of SHINE" Pathfinder 2015, was launched to explore the launching ceremony of the Tmall goddess event. Its star spokesperson, the goddess of the earth, and the famous rock singer Wang Feng were invited to join together to explore the 2015 spring summer skin windbreaker for the Pathfinder.

In addition, Li Shujun, the general manager of Tmall clothing, "tens of millions of sister", also went to the scene as an invited guest to open the pformation ceremony with Gao Yuanyuan and Wang Feng. The trip route of Nepal was officially launched and the "Tmall goddess" activity was launched.

The Pathfinder will join hands with Wang Feng and Gao Yuanyuan to start the pformation ceremony, which aims to let more consumers go ahead bravely under the guidance of the two celebrity spokesmen, and pull the curtain for the pformation of the brand.

On the day of the launch, Wang Feng and Gao Yuanyuan appeared in Sanlitun, Beijing, and appeared on the scene of the skin windbreaker with Pathfinder.

In September 2012, Pathfinder launched a brand new slogan: Pathfinder, brave heart! Wang Feng, a rock music Pathfinder, became the spokesman of his brand new image.

On the 25 day of the event, Wang Feng talked about the brave journey with the Pathfinder. Not only did he collaborate with Wang Feng to customize the skin windbreaker, but also perfect the fusion of his music pursuit and Pathfinder's brand proposition and redefine "bravery".

Gao Yuanyuan's appearance caused fans to cheer.

In 2015, the national goddess Gao Yuanyuan and the Pathfinder formally worked together to become the second star who signed the trail after Wang Feng.

People.

In many years of acting career, Gao Yuanyuan successfully completed the pformation of mind in family, love and career, and became the "goddess of the nation".

The perfect pformation process of Gao Yuanyuan is highly compatible with the Pathfinder's "skin change" SHINE. "On the road, look for new self, and pform towards your heart, bravely pform and blossom."

On the stage, Wang Feng and Gao Yuanyuan exchanged their stars' skin.

To send blessings to each other, it also represents the pformation spirit pursued by the Pathfinder and continues to pass between the two spokesmen.

At the launching ceremony of the most important part of the conference, the Pathfinder 2015 metamorphosis tour, celebrity spokesperson Wang Feng, Gao Yuanyuan, specially invited guests, Tmall dress general manager, "ten million elder sister" Li Shujun, director Liu Xiuyun and the Explorer President Peng Xin jointly launched the Explorer Nepal metamorphosis tour and the "Tmall goddess" large-scale activity.

Tmall as an important channel of brand e-commerce, the Pathfinder continues to lead the outdoor category in Tmall's "double eleven" promotion.

Li Shujun, Tmall's "tens of millions of sister", has highly recognized the Pathfinder brand in recent years in the performance of the electronic business platform, and shared with the audience its own struggle and pformation experience as a "goddess of Tmall".

At present, Pathfinder 2015 new spring summer skin windbreaker has been fully on-line, is the perfect combination of fashion and functionality.

On the interpretation, Gao Yuanyuan's skin windbreaker has not only integrated many popular elements such as printing, splicing, popular colors, etc., but also strives for perfection and generosity in detail design such as cutting, zipper and cap and so on. In terms of functionality, its main body adopts the TiEF SKIN technology fabric launched by the explorer's "polar bionics technology" platform, which is super light and comfortable, and the anti UV index reaches UPF>40+ and UVA<5%. 99%, it obstructs the ultraviolet radiation of human body. It protects the naked skin effectively, not only suits daily wear, but also protects the travellers in mountaineering and off-road household movements, so as to meet the dual needs of beautiful women and outdoor comfort in the fashionable women's outdoor travel. In fashion