The Development Of Children'S Outdoor Products Industry Is "Good".

In 2014, the scale of children's wear market in China exceeded the 140 billion yuan mark, and it will maintain a high growth rate in the next few years. Especially the new policy of "single child" has injected a strong stimulant to the children's clothing industry. All of these means that the children's wear market will have broad market prospects in the future.

Under the new normal, children's clothing industry has entered a great change era. Children's clothing industry is changing from "quantity consumption" to "brand consumption" and "return product".

According to the relevant statistics of the National Bureau of statistics, in 2011, there were 222 million children and 0-14 children in China. With the liberalization of policies, the number of children will rise again.

At the same time, the increasing disposable income will enhance the desire to buy.

According to the insiders, the retail sales of China's children's wear market will double in the 2012-2017 years, and the compound growth rate will reach 20%.. The scale of China's children's clothing market will be further increased in the next few years.

According to statistics,

Total retail sales increased from 40 billion 300 million yuan in 2008 to 83 billion yuan in 2012.

In order to buy suitable baby clothes, consumers are increasingly pursuing the quality and fashion of products.

Even the brand symbol, and no longer entangled the price level.

Consumption statistics take family as the unit and purchase consumer goods according to economic capacity. Annual expenditure on children's clothing is steadily increasing.

With the implementation of the new strategy of "two child",

The number of new born babies will increase further.

The new born population will increase to the level before and after 2000, that is, 17 million 800 thousand to 19 million 500 thousand newborn babies per year, an increase of 9% - 19%. compared with 16 million 350 thousand in 2012.

The new baby boom is expected to bring growth potential to the domestic children's wear market and support the expansion and development of China's children's clothing industry.

After years of development, China's children's clothing has gradually formed the scale of industrialization based on the decentralized production and family workshop scale.

Based on the characteristics of children's wear, such as short cycle time, many styles and large demand, the children's clothing industry will grow at a rate of 10%-20% per year. The new birth policy will increase the overall growth rate of children's clothing industry to 30%, and push the market forward.

Under the stimulation of various market driving factors, more and more enterprises are joining the children's clothing industry.

At present, the scale of China's high-end infant children's clothing market has exceeded 30 billion yuan.

The children's wear market continues to grow, indicating that the domestic children's clothing market has huge consumption potential and broad market prospects.

In addition, because of the higher profits of high-end children's clothing and the popularity of many merchants, Jizi has a share in the market.

Xiaobian: Children's outdoor products are carefully considered in product development and product pricing.

Compared with other categories of brands, children grow too fast and clothes are naturally faster. However, outdoor products are highly functional because of their functional pricing. Because children are more active and active, the body needs safety protection, and young skin has higher requirements for comfortability of fabrics. So, how to make price positioning for children's outdoor products to adapt to the market needs further consideration.