Interpretation Of New Wah Yuen'S "4 New Business Model"

2015 the new Xie Bai group held a strategic partnership conference. The meeting was not long, but the top executives gathered together to reveal a lot of new moves.

This supplier conference has lasted for more than two years from Hangzhou Tower and Jie Bai.

At the meeting, we announced that we will make a bold pformation of the 100 C block, namely the new Wah Yuen. The Hangzhou Tower, the A block (New Century), the B block and the 501 city square (Xizi International) will also be adjusted or planned in the same period.

All these plans will upset people's previous understanding of shopping malls.

With the development of Hangzhou Tower and Jie Bai from a single department store to a large scale commercial enterprise, the business structure of Hangzhou will be rebuilt. The situation of Hangzhou Tower, Yintai, and three points will become the two strong competition. The next round of vigorous business competition has already come.

"The entrance to the first floor of Wah Yuen is an open West Bakery, where consumers can either taste the west point or buy home. Behind the west biscuits, the location of the main atrium will be a fashionable flower market full of cultural and artistic sense. Behind the flower market is the place where the following tea and Western food business are the main places of consumption, while the shops at the two ends are selling the best food, such as chocolate, sushi, tea, and even the Taipei fish market and seafood bar."

At yesterday's meeting, Tong Minqiang, chairman of the new century group, described this new blueprint of Wah Yuen with passion. "The all-weather and fashionable and dynamic gathering place" is his summary of Wah Yuen's pformation goal.

After the pformation, Wah Yuen will take 20 to 35 years old high-end people with fashion consumption concept as the main customers, and lead the high-end young people's lifestyle with new design and planning.

Specifically, in addition to the first floor features of food, flower market, etc., will be introduced on the ground floor bar, light catering, etc., the two tier will be around the women's products and matching, the three level is the main culture and taste of various exhibitions, and so on, and the top floor will be Hangzhou's coolest nightclub.

Does that sound cool?

Hangzhou Tower, Jie Bai, 501

In the process of Wah Yuen's magnificent pformation, Hangzhou Tower, Jie Bai A block (New Century) and B block will also be gradually adjusted.

Hangzhou Tower shopping mall will continue the development route of high-end boutique, and further enhance the brand while implementing the "commodity, service and matching Trinity" layout.

Yu Yong, general manager of Hangzhou Tower, said that in June of this year, the 3 floor of the B block will start to adjust and introduce international famous designer brands such as KENZO and Paul smith.

"Luxury brands will also continue to upgrade, striving to achieve full coverage of international first-line brands from 2016 to 2017."

In addition, A, B, C, D four will focus on their respective positioning, increase beauty, business, leisure, catering and other supporting, to achieve full coverage of shopping malls, APP on-line and so on have also been put on the agenda.

The pformation of Wah Yuen will provide a basis for the adjustment of other parts of the city and the planning of the 501 city square.

The A block (New Century) will be built as a female Theme Pavilion, while B will assemble men's goods and fast fashion, 3000 square meters of H&M flagship store and 1400 square meters of UR flagship store in preparation.

The 501 city square of Hangzhou Tower will be comprehensively promoted according to the new Wah Yuen mode and the characteristics of the project.

"Its positioning is the center of high quality lifestyle, with women aged 25 to 35 as the main customers."

Zheng Jin, deputy general manager of Hangzhou Tower, who is responsible for the project, said that high-end medical clubs, VIP city living rooms and other diversified formats and personalized, intelligent services will be the characteristics of the next 501.

When you enter the mall experience, it is no longer a shopping guide around you to sell the latest products. Instead, you are enjoying an afternoon tea or watching a show. When you are interested in some details, you can immediately let the staff around you provide the goods or services you need. Is this feeling totally different?

The managers of the new century group found that with the evolution of consumption concepts and habits, product industry chain, industry supply and demand and the impact of the electricity supplier, the retail industry at the moment seems to be at a crossroads. Only by thinking and finding new business models can it be possible to get out of the Predicament and find new opportunities for development.

After repeated consideration, the outline of the new generation of business models has been increasingly clear: returning to the essence of business, focusing on the increasingly diversified needs of consumers, subverting the traditional "shopping oriented" traditional mode, highlighting the concept of "enjoyment and life", and combining new technologies to create an interactive social platform leading fashion and quality of life.

For example, the use of modern technology means, to try a comprehensive range of private customization and other "smart business".

To create APP to provide parking guidance services to customers, or real-time activity information of brand counters, Hangzhou Tower is committed to providing an intelligent life experience center for customers through these ways.